Beware of the Middle–
The middle is never the best or never the cheapest….
Your prospects never remember you if you’re in the middle- you’re just like everyone else.
As builders, remodelers and salespeople we find the middle comfortable. We’re just trying to fit in.
Our presentations, homes and designs are OK.
Not the best…
Not the worst…
Not the most expensive…
And not the cheapest.
We forget that nobody is looking for average. Either we buy on perceived low price or perceived high quality- neither of which is found in the middle!