Our Mission

Our Mission is to Transform Housing Professionals into Purpose Driven Builders 

Dear Builder,

As a child, do you remember being asked the question, ‘What do you want to be when you grow up?’

It’s been nearly 30 years since that fateful day I picked up my framing hammer the first time. It was the first day after my high school graduation and I had no idea that summer carpentry job would lead me to where I am today.

How about you? How did you get into this business?

Maybe you took over a family business, came up through the trades like me or perhaps have a real talent for home design. No matter, it begs the question…

What do you want your business to look like when it “grows up”?

Are You All In?

I’ve always been passionate about the building industry and the entrepreneur builder clients I work with. But I decided to define what that passion, or “All In” mentality, means to me.

My Commitment – All of my clients get my 100% commitment to bringing forth a Complete Sales Solution including lead generation, technology & automation and marketing and sales management that helps them make sustainable (more on this below) sales.

Your Commitment – In turn you’re fully committed to implementing the strategies you learn so you can deliver Raving Fan level service that transforms your customers into referral partners.

Together we’re All In for the Greater Good – I help my clients become successful, which in turn makes me successful. Together we share that success through a Greater Purpose. The driving force behind our companies is to create sustainable machines that allow us to make our local communities, regions and all the world a better place!

Sustainable Sales

When I help you deliver a sustainable sale, it means three things happen:

First, you have a buyer that loves your company story and is relatively easy to work with (you’ll find easy buyers when you start building in Utopia ;-).

Second, your offering(s) have Maximum Value Perception (MVP) for your prospects.

Third, each transaction delivers good to great level of profit which allows you to grow your company along with the amount of time/resources you give back to your Greater Purpose.

In other words, a Sustainable Sale allows you to work with people you like (and your buyer’s love what you stand for), deliver a new home or remodeling project your buyer feels is well worth the money asked and keeps you financially stable. You can live the life you desire while growing your company with your people through its Greater Purpose.

Our Team

Rick Storlie

Head Coach


Director of Operations and Client Liaison

Rune Haugseon

Chief Technology Officer


Project Manager


Software Developer


Software Developer


Website Designer

Some of our Greater Purpose

Clean Water

You sent Your good spirit to instruct them, and you did not stop giving them manna from heaven or water for their thirst.

– Nehemiah 9:20 NLT

Charity Partner: World Vision

Nutritious Food

Then he told the people to sit down on the grass. Jesus took the five loaves and two fish, looked up toward heaven, and blessed them. Then, breaking the loaves into pieces, he gave the bread to the disciples, who distributed it to the people…..About 5.000 men were fed that day, in addition to all the women and children!

– Matthew 14:19-21 NLT

Charity Partners: Good in the HoodFeed My Starving Children


…He shows love to the foreigners living among you and gives them food and clothing.

– Deuteronomy 10:18 NLT

Charity Partner: Samaritan’s Purse, Operation Christmas Child


Jesus saw the huge crowd as he stepped from the boat, and he had compassion on them and healed their sick.

– Matthew 14:4 NLT

Charity Partner: Samaritan’s Purse, World Medical Mission


He taught regularly in their synagogues and was praised by everyone.

– Luke 4:15 NLT

Charity Partner: Compassion International


My people will live in safety, quietly at home. They will be at rest.

– Isaiah 32:18 NLT

Charity Partner: 1Mission