Our Mission

Our Mission is to Double the Productivity of New Home & Remodeling Salespeople

by Providing them with a Perfect Sales Assistant

Our Core Focus

Lead Conversions 

Our Core Values

Balance- Work/life balance (God, family and work)

Trust- Honesty, integrity and commitment

Ownership– Everyone can solve problems & make improvements

Innovation- Continuous process improvement

Speed- Supporting clients & proactive problem solving

Solutions- Removing anything that impedes sales


Dear Builder,

Over 30 years ago I picked up my framing hammer the first time. It was the first day after my high school graduation and I had no idea that summer carpentry job would lead me to where I am today. I carved out a career in housing moving from that entry level carpenter, to sales, sales management, general manager and finally to coaching.

Each step of the way my “big why” changed. Today my definition of success is much different than it was in 1988. And I’ve learned an important lesson about myself…knowing, understanding and working within my core purpose is the key for me! 

How about you? Why did you get into this business? How do you define of success?

Maybe you took over a family business, came up through the trades like me or perhaps have a real talent for home design. No matter, it begs the question…

What’s your core purpose for working in the housing industry? What’s your “Big Why”?

Are You All In?

I’ve always been passionate about the building industry and the entrepreneur builder clients I work with. But I decided to define what that passion, or “All In” mentality, means to me.

My Commitment – You get our 100% commitment to bringing forth a Complete Sales Solution including lead generation, sales automation and sales management. 

Your Commitment – In turn you’re fully committed to implementing the strategies we provide so you can deliver Raving Fan level service that transforms your customers into referral partners.

Together we’re All In for the Greater Good – I help my clients become successful and am blessed to partner with them.. Together we share that success through a Greater Purpose. The driving force behind our companies is to create sustainable machines that allow us to make our local communities, regions and all the world a better place!

Sustainable Sales

When I help you deliver a sustainable sale, it means three things happen:

First, you have a Sales System that measures and analyzes data for each part of your sales process. The data becomes the measurables used to guide your company so you always know where you’re at and if you’re going the right direction. 

Second, your offering(s) have Maximum Value Perception (MVP) for your prospects.

Third, each transaction delivers a good to great level of profit which allows you to grow your company along with the amount of time/resources you give back to your Greater Purpose.

In other words, a Sustainable Sale allows you to create a business that consistently generates new leads and efficient sales, deliver a new home or remodeling project your buyer feels is well worth the money asked and keeps you financially stable. You can live the life you desire while growing your company with your people through its Greater Purpose.

Our Team

Rick Storlie

Head Coach

Core Passion: Watching our clients grow through seamless execution of strategic planning


Client Success Manager

Core Passion: Surprising and delighting clients for a job well done


Development Manager

Core Passion: Solving challenging technological problems (system architecture) in a team setting


Digital Marketing Developer

Core Passion: Combining knowledge of coding and graphic design with my passion for interior design & architecture

Marie Ann

Customer Support

Core Passion: The top priority is to provide customer satisfaction; putting a smile on a face and giving a worry-free environment to every customer by answering queries and resolving issues on time


Special Projects

Core Passion: Creating and delivering value for people and businesses whilst constantly improving pertinent components and variables therein, through the application of my eclectic expertise as well as my passionate and elaborate approach in teaching, all derived from my advocacy and drive to learn life-long



Core Passion: Contribute and continuously provide value to the business by developing and delivering high quality websites for our clients.


HR Solutions and Billing Specialist

Core Passion: Nita strives to be a problem solver. She likes the people she works with – coworkers, managers, clients – and genuinely enjoys helping one another succeed.

Some of our Greater Purpose

Clean Water

You sent Your good spirit to instruct them, and you did not stop giving them manna from heaven or water for their thirst.

– Nehemiah 9:20 NLT

Charity Partner: World Vision

Nutritious Food

Then he told the people to sit down on the grass. Jesus took the five loaves and two fish, looked up toward heaven, and blessed them. Then, breaking the loaves into pieces, he gave the bread to the disciples, who distributed it to the people…..About 5.000 men were fed that day, in addition to all the women and children!

– Matthew 14:19-21 NLT

Charity Partners: Good in the HoodFeed My Starving Children


…He shows love to the foreigners living among you and gives them food and clothing.

– Deuteronomy 10:18 NLT

Charity Partner: Samaritan’s Purse, Operation Christmas Child


Jesus saw the huge crowd as he stepped from the boat, and he had compassion on them and healed their sick.

– Matthew 14:4 NLT

Charity Partner: Samaritan’s Purse, World Medical Mission


He taught regularly in their synagogues and was praised by everyone.

– Luke 4:15 NLT

Charity Partner: Compassion International


My people will live in safety, quietly at home. They will be at rest.

– Isaiah 32:18 NLT

Charity Partner: 1Mission