Will the Real Home Buyers Please Stand Up?
A couple of thoughts…
Business may be slow, but some serious customers are still shopping hard-and buying. Who are they? And what do they want?
This is a great article from Builderonline.com. Take a few minutes to read it to see how the housing market continues to shift away from baby boomers and move towards Gen X and Gen Y (under 45).
Remodelers– this article REINFORCES your focus on boomers (age 45+). These people are stuck in their homes through their decision to not lock in their losses through a sale. They still have equity and many have cash reserves for moderate projects that will allow them to live more comfortably until they finally accept what they’re home is worth.