In our previous three videos, I’ve covered six powerful off-line lead generation strategies for home builders and home remodelers.
Today, we’re going to switch gears and talk about your online marketing strategies.
I’m going to reveal how you can get in front of more qualified leads, and when you do this effectively – you can take market share away from your competitors.
Think of it as creating a virtual model home, if you’re a home builders; or a virtual showroom if you’re a home remodeler.
Remember – 90% of your future customers will start their search for their builder or remodeler online, so your online presence is critically important.
In this video, you’ll learn:
The important distinctions between:
- a lead
- a prospect
- a buyer
- a referral partner
…and how to connect with your future customers in the online world as they move through each phase.
You’ll also learn about six components of your virtual market site, and why each is critically important:
- a blog
- a website
- the four best social mediums for home builders and remodelers
- online lead generation
- automated web marketing (and how it is replacing CRMs)
- making and fulfilling the sale – how your online marketing connects
Watch the video now.
Did you miss the first three videos is this special training regarding offline and online lead generation?
Video 1: How to use projects (model homes or show rooms) for lead generation, plus updated ideas for print marketing campaigns.
Video 2: New systems for generating leads with events, plus how to develop and implement your Realtor Outreach program.
Video 3: How to use geographic farming (and what to expect for results), plus I reveal the most important offline lead generation strategy (that will put you light years ahead of your competition, with a closing ratio of 3-out-of-4!) – developing a referral program.
Please give me your feedback! Leave your comments below – and like/share!