Offline and Online Lead Generation for Builders: How to Structure Your Website!
In this training, you’ll learn about the four different types of web pages that you need to use on your website for the best lead generation for home builders and remodelers.
The four critical pages are:
- Home Page
- Interior Page
- Contact Page
- Squeeze Page
The home page is the place your prospects will first arrive – and it needs to make a powerful impression. I cover exactly what you need to include on this page, and where it should be located, including:
- Intro video
- A blog index
- Three call-to-action buttons
- What should go “above-the-fold” and “below-the-fold”
An Interior Page is where you’ll post 2 blog posts per week. We’ll review the different types of content and a key element you must have on the right side bar.
Contact Pages should include:
- 3rd party designations
- A team photo
The fourth type of page – called a “squeeze page” is used to capture information from your site visitors – usually in exchange for some type of important information. (I reveal the key components of this page, and why each is critically important to make this work.)
Here’s the video:
Need to review the previous videos?
Video 1: How to use projects (model homes or show rooms) for lead generation, plus updated ideas for print marketing campaigns.
Video 2: New systems for generating leads with events, plus how to develop and implement your Realtor Outreach program.
Video 3: How to use geographic farming (and what to expect for results), plus I reveal the most important offline lead generation strategy (that will put you light years ahead of your competition, with a closing ratio of 3-out-of-4!) – developing a referral program.
Video 4: How to get more leads from your virtual marketplace. You’ll learn the important components of your online system.
Video 5: How to format your website for maximum lead generation. I explain the essential parts of your website, and the critical information you must include.
Video 6: The most important content to include on your website and why.
I always appreciate your comments, questions and feedback!