If you plan on attending the International Builders Show in Orlando from Jan. 12 – 15th, please check out a program I’ll be presenting along with Erik Cofield, Jerry Rouleau and Scott Stroud.

If you will be attending and would like to chat about your company, send me an email and we’ll set a time to meet.

Unleashing the Sales Power of Your Website

: Thursday, January 13

: 10:00 am – 11:30 am

Location: West 312 A-B

Level: All

Description: Websites. Blogs. Social Media. Search Engine Optimization … If your head is spinning from trying to keep up with all the new online media, this session is for you. We’ll give you a quick overview of the newest tricks of the trade, and show how they all fit together to help you make sales. This session will offer easy-to-implement strategies for the components of a good website marketing program – including those already mentioned, as well as E-lead generation secrets, integrating your on-site sales staff with your online presence and Customer Relationship Management (CRM) tools.

Learning Outcomes:

* Gain an advanced understanding of online marketing’s eight essential components, as well as key metrics to determine their impact on your web marketing results
* Improve your working knowledge of how to generate leads from your website – from website design to integrating social media
* Understand how a blog can be the hub of your web marketing plan
* Learn how to integrate web leads into on-site sales using CRM tools and a consistent follow-up process

Fee: IBS education sessions are available on a first-come, first served basis to Full Registrants and those who purchase a One- or Two-Day Education with Exhibits Registration

Tracks: Sales, Marketing & Customer Focus

Speakers: Cofield, Erik, Rouleau, Jerry, Storlie, Rick, Stroud, Scott
Cofield, Erik

Company: Buildtopia and Builder1440

Erik Cofield, CGA has leveraged technology and provided business management consulting for all sizes and types of builders, developers and Remodelers since 1998, including volume, multi-family and custom, to help them improve their business. He manages North American Sales for BuildTopia and Builder1440, both widely used international construction management software systems. He enjoys applying best practices to businesses and being part of their success, growth and financial stability. He can be reached at ecofield@buildtopia.com
Rouleau, Jerry

Company: J. Rouleau & Associates
Storlie, Rick

Company: New Home Sales Coach LLC

Since 1988 Rick Storlie has been helping home builders and remodelers maximize their sales in any economy. Rick helps builders accomplish this by, first and foremost, repositioning their companies to better appeal to women (the primary decision makers). Rick has 3 focus areas- 1) Market Positioning or establishing a niche 2) Implementing Online and on-site Lead Generation systems 3)Converting a high percentage of leads to sales through his Transformational Sales System. Get your FREE sales guide “6 Secrets to Maximizing Your Sales in Any Market Revealed” by visiting www.NHSalesCoach.com or contact Rick at Solutions@NHSalesCoach.com or 952-895-5566.
Stroud, Scott

Company: Builder Radio Media Network