"We were looking for a better way to get quality traffic through our model homes and the media (print and radio) in Omaha just wasn't getting it done. So obviously the best way and the only thing left was the internet-based marketing. The short story is that we've seen in just a few months of trying to get the system up and running that we have more quality leads through the Builder Lead Converter system and through Rick's training systems than we have model traffic. That is saying something."