Coach Rick here.

You ever ask yourself why you do what you do?

When you’re asked, ‘what do you do for work?’ you probably have some sort of standard script. But does anyone ask, ‘why did you choose this profession?’

I help home builders and remodelers plug sales leaks, develop online revenue and maximize profits. But that’s not why I do what I do. The most rewarding part of my day is when my client’s share stories of using the strategies we discuss (many times reluctantly- change is hard!) and have some success to celebrate.  

At a recent planning session for the case study you’ll find below, I overheard a LOT of these stories.  My case study is about a successful builder/developer relationship for planning, promoting and executing two showcase home events. My client, Yvonne & Ted Cummins of Morning Star Builders in Houston, absolutely killed it last year working with a local developer. I’m astounded at how well they did with these events!

You see, this isn’t Ted and Yvonne’s first time around the block. They did a showcase home event in 2011 that, let’s say, had a ton of potential but never really delivered. Three years later, after a lot of coaching, new systems and technology- well, as you’ll see and hear on the webinar- the showcase home events delivered tremendous results and are still delivering years down the road.

Here’s some of the success stories you’ll hear…

  • How to work with charities (and get free PR!)
  • How to approach and structure a win/win relationship with a land developer (this is Morningstar’s first time working with a developer)
  • The secrets to generating a buzz about your event months before you’ll actually have it (you’ll be amazed at how many people “opted-in” before the event)
  • What social media platforms really performed and which ones aren’t worth your time
  • How to automatically filter tire kickers from real leads– in your sleep!
  • Tricks and tactics to staffing and closing during the event (wait to you hear how Morning Star used their vendors!)
  • The results! How many leads, prospects, design agreements and sales Morning Star generated (and what they project they’ll sell in 2015 do to the leads generated at the 2014 events)

…plus much more. Best news? You get to watch the program below and download the case study guide.


Click here to download the case study guide which documents, in detail, the entire campaign