What’s the Most Valuable Type of New Home or Remodeling Lead?
At a webinar last year we revealed the highest converting lead sources after a year long
case study. Here they are from highest to lowest conversion:
- Client referral
- Business sphere referral (including Realtors)
- Website Lead
- Homeshow or model home walk-in
- Direct mail, sign calls, print, etc
You should be thinking to yourself the #1 and #2 answers are not a surprise. I’m sure you have similar results in your business.
The question you should be asking yourself is, “How do I get more of these types of
The sad fact is I see most builders letting these leads happen organically instead of
systematizing the process. And the key to increasing client and business sphere leads is a
combination of effort between builder programs (corporate) and grassroots
efforts (salesperson). You won’t have a successful program without both.
Thursday August 23rd we’ll be diving deeply into what a salesperson should be doing each week as
part of their grass root efforts to expand a builder’s referral network.