Pricing Mistake #5- Not Getting Paid to Price
On Thursday April 25th I’ll be presenting, The Perfect Pricing Paradigm: How to Avoid the 5 Most Common Mistakes When Presenting Pricing to a Prospect. Here’s a sneak peak at one of the mistakes I see builders making time and time again- pricing or bidding for free.
My 3 most hated words in the housing industry…
First and foremost, get these words out of your vocabulary- especially around your prospects. OK. Now let’s talk bidding. The minute you use this word you’ve commoditized your services. In essence, what you’re telling your prospect is…,
‘I’m one of a dozen different contractors that can assemble some sticks and bricks for you. We’re all the same. Make sure you get the lowest price.’
I’m going to go into great detail on how to shift your prospect’s focus from Product (sticks and bricks) to Process (why they need to work with a housing expert like you) and why paying you to provide an estimate is an easy decision.
Click here to secure your spot > >
Talk more Thursday!
P.S. Sometimes your prospect’s fee is refundable. Sometimes it isn’t. Either way you’re going to get a check before you provide any firm numbers. Use this link to register for the webinar > >