by Rick Storlie | Apr 25, 2012 | Sales Management Essentials
This Thursday April 26th at 11 PST, 12 MST, 1 CST, 2 EST I’ll be sharing some ideas about improving the way you’re managing your leads- ideas that will dramatically help you sell more homes or remodeling services. We’ll be covering… How to...
by Rick Storlie | Apr 12, 2012 | Sales Management Essentials
One of the tactics I use with my clients is educating new home and remodeling buyers on the difference between low cost and low price. I subscribe to the NAHB Housekeys newsletter (for consumers) and found this great article you should use on your website/blog and...
by Rick Storlie | Mar 7, 2012 | Sales Management Essentials
It’s always fun attending the show, getting some new ideas and sitting down with builders like you. This year there was definitely optimism in the air- but not for everyone. Let me explain. When the market began changing between 2005 – 2007 I started to...
by Rick Storlie | Dec 14, 2011 | Sales Management Essentials
I had a conversation with a builder a while back who made this statement to me. “Rick, if we put as much effort into selling as we did into building we’d double our sales.” I was intrigued and asked him to elaborate. “We break our building...
by Rick Storlie | Dec 6, 2011 | Builder Marketing Essentials, Sales Management Essentials
Rich Elkman of Group Two advertising shared the video below in an email. It’s a great example of the power of differentiation or market positioning. Market positioning works like this… You have a homes to build or remodeling services to provide You need a...
by Rick Storlie | Nov 14, 2011 | Builder Marketing Essentials, Sales Management Essentials
Last summer I was nearing the deadline for my annual continuing education and received an email for a 2-day course on negotiation. The topic intrigued me and I needed credits so I pulled the trigger and signed up. I’ve been to TONS of seminars and paid anywhere...
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