Category Archives: Sales Management Essentials

Anything and everything a builders needs to know about managing salespeople and a marketing plan

IBS 2016 Custom Builder & Remodeler’s Guide to Creating Raving Fans Management Plan

Hi All! I’m excited to present the white paper from the International Builder Show (IBS) and Southern Living Design Summit presentation, The Custom Builder & Remodeler’s Guide to Creating Raving Fans! Beverly and I had a great time presenting ideas other builders are using to create a Raving Fan following. If you missed the show, no problem.…

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3 Reasons Most Home Builders and Remodelers Fail (and how to keep it from happening to you)

Coach Rick here. OK so let me date myself a bit. The year was 1992 and I had just finished a summer internship with a real estate company. I got a call from my father, a real estate broker, who was about to staff a model home for a local Parade of Homes event. He…

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Do You Know Which Leads Will Buy From You?

Coach Rick here… Last week I invited you to my upcoming Webinar this Thursday, May 15th webinar titled  How To Capture and Convert Online Leads into Sales Ready Prospects.  I’ve also been inviting you to take some simple challenges in preparation for this exciting webinar. Last week I challenged you to really pay attention to…

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6 Great Tips From My New Facebook Group

Coach Rick here. Last week I announced my new Facebook and Linkedin discussion groups. These are informal groups where I’m asking questions to stimulate discussion so you can learn from each other how to increase leads and sales. If you haven’t already joined take a moment to do so now. Don’t worry, you don’t have…

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5 Sales Mistakes You Want To Avoid

If you’ve been reading my blog for a while now or you’ve attended any of my free webinars you know that I specialize in helping home builders, remodelers and designers maximize their sales. You also probably know that I love feedback and I pay a great deal of attention to the things people do the…

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Our sales system for homebuilders goes way beyond simple automation.

If you’ve attended any of my recent webinars, you know that my specialty is helping home builders and home remodelers automate their lead generation and sales processes. You might be thinking, “we already do email blasts” or “we already do drip email campaigns.” Although both email marketing and drip campaigns are an important part of…

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The smartest way to get a leg-up on your competitors…

One of the most important lessons I learned in my 20+ years of experience selling custom built homes is this: Information is powerful – especially when that information helps you learn more about your prospects. What if you could start each day – knowing which of your prospects are HOT…and which are NOT. Wouldn’t that…

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Using Web Marketing Automation to Identify Hot Prospects – Video Four

In today’s training, I’m going to teach you how to spy on your potential customers. Now don’t worry – it’s totally legal and ethical. But when you implement the “web marketing automation” system into your business, you’ll be able to monitor all of your leads’ activities. This system will help you filter and separate out…

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Automating the Process of Creating Sales Ready Prospects – a New Video Series

What if you could put much of your lead generation process on autopilot – so a lead never slipped thru the cracks? Better yet…what if you could use technology to nurture those leads through the sales process – continuously connecting as they go from: Lead…to Prospect…to Buyer…to Home owner/referral partner…and eventually provide you with Referrals…

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Stop Being “Afraid” of Tech Tools- New Video Series Shows You How

Hi Guys! Aside from all the ‘scary’ Halloween celebrations, as builders, you should be afraid of how crazy your life has become. Let’s face it, most of you have probably doubled or tripled your production and you’re still working with basically the same staff. You don’t have the time or energy to focus on improving…

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