Offline and Online Lead Generation for Builders: How to Generate Leads with Events and Realtor Outreach Programs.
In my last video training, I covered two offline lead generation systems: Using projects – such as model homes or show rooms, and updated ideas for your print marketing campaigns.
In this second training video of this 5-part series, I’m going to dive into Event Marketing and developing a strong Realtor outreach program.
You’ll learn how to use 7 different types of events:
- Pre-sold one-time open houses
- Grand Openings
- Grand Closings
- Construction Walk-thrus
- Home Shows
- Realtor Events
- New Project Launches
I want to warn you in advance (and it’s good news): Most homebuilders and remodelers make their event marketing much too difficult. and I reveal exactly how you should set-up and manage your events so they don’t take a lot of time or expense, yet result in strong lead generation for home builders.
I also share several proven strategies for building strong connections with Realtors. I’ve had several coaching clients who can credit more than $1 Million of annual sales revenue to their Realtor Outreach program. It’s that powerful.
Here’s what I’ll cover:
- Establishing a corporate program for key Realtors in your marketplace
- Using quarterly events for Realtors
- Realtor focus groups
- Realtor “to-be-builts”
- Strategies for remodelers to generate leads with Realtor connections
Did you miss the first video? Click Here to View it.
Here’s your second video that addresses events and your Realtor Outreach program:
Please leave a comment below and tell me what you think of the videos. I’ll be doing quite a few of these and would appreciate any feedback of what you like or don’t like!