Offline and Online Lead Generation for Builders: Important Content to Include on Your Website

Offline and Online Lead Generation for Builders: The Most Important Content to Include on Your Website!

sales training for home builders, marketing training for home builder, closing sales for home builders, contractor lead generation

This is a continuation of my training series about lead generation for home builders and home remodelers.

In this training video, I will reveal the most important content you need to include on your website.

As a home builder or home remodeler, what’s important to understand is that women make the buying decisions about their new home construction or remodeling projects 80-90% of the time, so it’s important that your online marketing is designed keeping that in mind.

I explain the key steps she goes through in her decision-making process:

  • Kickoff
  • Research
  • Purchasing
  • Ownership
  • Word of Mouth

During part of this process, your prospect is “invisible” to you, so it’s critically important to provide the information she needs during this process, (and the result will be a better sales conversion for home builders or remodelers).

This includes:

  • Location
  • Designs (for home builders) or Before/After Photos (for home remodelers)
  • Pricing

If you don’t have these essential items on your website, you may be losing leads you don’t even know you have.

Watch it now.

Click here to download the slides from video 6.

Need to review the previous videos?

Video 1: How to use projects (model homes or show rooms) for lead generation, plus updated ideas for print marketing campaigns.

CLICK HERE FOR VIDEO ONE

Video 2: New systems for generating leads with events, plus how to develop and implement your Realtor Outreach program.

CLICK HERE FOR VIDEO TWO

Video 3: How to use geographic farming (and what to expect for results), plus I reveal the most important offline lead generation strategy (that will put you light years ahead of your competition, with a closing ratio of 3-out-of-4!) – developing a referral program.

CLICK HERE FOR VIDEO THREE

Video 4: How to get more leads from your virtual marketplace. You’ll learn the important components of your online system.

CLICK HERE FOR VIDEO FOUR

Video 5: How to format your website for maximum lead generation. I explain the essential parts of your website, and the critical information you must include.

CLICK HERE FOR VIDEO FIVE

I always appreciate your comments and feedback!

Rick