Offline and Online Lead Generation for Builders: The Most Important Content to Include on Your Website!
This is a continuation of my training series about lead generation for home builders and home remodelers.
In this training video, I will reveal the most important content you need to include on your website.
As a home builder or home remodeler, what’s important to understand is that women make the buying decisions about their new home construction or remodeling projects 80-90% of the time, so it’s important that your online marketing is designed keeping that in mind.
I explain the key steps she goes through in her decision-making process:
- Word of Mouth
During part of this process, your prospect is “invisible” to you, so it’s critically important to provide the information she needs during this process, (and the result will be a better sales conversion for home builders or remodelers).
- Designs (for home builders) or Before/After Photos (for home remodelers)
If you don’t have these essential items on your website, you may be losing leads you don’t even know you have.
Watch it now.
Need to review the previous videos?
Video 1: How to use projects (model homes or show rooms) for lead generation, plus updated ideas for print marketing campaigns.
Video 2: New systems for generating leads with events, plus how to develop and implement your Realtor Outreach program.
Video 3: How to use geographic farming (and what to expect for results), plus I reveal the most important offline lead generation strategy (that will put you light years ahead of your competition, with a closing ratio of 3-out-of-4!) – developing a referral program.
Video 4: How to get more leads from your virtual marketplace. You’ll learn the important components of your online system.
Video 5: How to format your website for maximum lead generation. I explain the essential parts of your website, and the critical information you must include.
I always appreciate your comments and feedback!