How to Remove What’s Your Price Per Square Foot: The Keys to Creating Value in the Invisible Market, Part 4

Hi guys! I hope you are enjoying this Automated Value Creation training series with marketing tips for home builders and remodelers. These videos are about helping your prospects move from focusing on the price to selecting the builder that best fits their actual needs. Today, I am releasing the fourth installment of this series, which is focused on the marketing message.

Let’s review:

The first videos of this series explained the importance of establishing value early in the sales process. They also introduced my See, Tell, Do Value Creation Formula and gave specific activities to create perceived value for consumers. In the most recent video, I shared how to create a buyer profile with demographics and psychographics and how to use it to identify your target market.

In today’s video, you’ll discover:

  1. What a Marketing Message Is
  2. The Difference in Taglines and Marketing Messages
  3. Three Specific Things your Marketing Message Must Do

Click Here to Download the Slides for Video 4

I also show you examples of businesses following these home remodeler marketing tips. They are keeping it simple and having great success.

Look for the fifth video in this series on the importance of your positioning statement, how to do it and how to break it down. It’s coming soon!

Happy Selling!

Talk again soon!


P.S. I hope you are enjoying these marketing tips. If you missed my initial training series on lead generation, click here to access this cornerstone of my 5 Step Sales process.

P.P.S. Please leave a comment below and tell me what you think of these videos. I appreciate any feedback!