How to Remove What’s Your Price Per Square Foot: The Keys to Creating Value in the Invisible Market, Part 3

Hi guys!  I hope you are enjoying my new training series for home builders on Automated Value Creation. It is all about getting your customers to focus on the value of your services vs. the price you’re asking.  Today, I am posting the third installment of this series which is focused on getting your prospects to take Value Creating actions.

Let’s review:

The first two videos of this series showed you where customers get their sense of value and why they make most of their purchasing decisions. Usually, it’s price. I also showed you the “See” and “Tell” parts of my See, Tell, Do Value Creation Formula and specific activities you can do to help create perceived value for your potential clients.

In today’s video, you’ll discover:

The “Do” part of the Value Creation Formula, with specific activities for:

1.  Online value – before they ever meet you

  • Online value – before they ever meet you
  • Onsite value – once you get in front of them

2.  How to Build a Buyer Profile using:

  • Demographics
  • Psychographics

3.  The Importance of your Tarket (Target Market)

  • Identifying
  • Naming

Click Here to Download the Slides for Video 3

Watch for my next video coming soon on how to avoid being commoditized by your prospects and standing out from your competitors.

Talk again soon!


P.S. I hope your home remodeling or home builder business is gaining valuable insights with these videos. If you missed my initial training series, it is the first step to mastering my 5 Step Sales process.

P.P.S. Here is a link that will take you to resources to help you build your own buyer profile in as little as 5-10 minutes.