Here’s a question that was posed to me from a couple of builders- “What can we do (right now) to increase our sales 10 – 30%?” How would you answer?
Wow, that’s a tough question! I certainly don’t have all the answers so I gathered up 4 other internet marketing companies and asked them if they’d like to help me with the question. I received four energized “Yes” responses.
After some careful strategic planning we came up with a plan. Here it is…
- We’ll rebuild the websites in a WordPress platform so each builder can update their site without outside help
- The new website designs will focus on engaging prospects (web 2.0)
- Each site will have multiple tools to capture leads (our goal is to capture 5 out of every 100 unique visitors)
- We will conduct a comprehensive search engine marketing (SEM) campaign to maximize the traffic to each site
- Each new lead will be assigned to an automated nurturing program to encourage a phone call and/or site visit
- The sales process of each builder will be modified to incorporate the online lead tracking technology and the current “outlet mall” mentality of most buyers
- We’ll do it all in 6 months plus track and report the results (what worked and what didn’t)
We’ve submitted the case study to NAHB and hope to present the results at IBS in 2012.
The GREAT news for you is we’re going to share what we’re doing and learning along the way!
Thursday March 24th I’ll be interviewing Jennifer Brown from Tribal Blogs. Jennifer is a professional blogger and she’s going to be helping the two builder’s with their blogging and social media strategy.
You’re invited to the interview where Jennifer will share all her knowledge about blogging including what NOT to do and simple tricks to get your blog noticed and working for you.
What: Blogging Strategies for Builders: 7 Sure-fire Tactics for Making the Internet Work for You
When: Thursday March 24 11:00 – 12:00 PST, 12:00 – 1:00 MST, 1:00 – 2:00 CST, 2:00 – 3:00 EST
P.S. I’m limiting attendance to 100 so make sure you register and sign in a few minutes before the start of the program. If you’re not one of the first 100 you won’t get it. This webinar will be loaded with great tactics specifically for home builders and remodelers.
Sign up here https://www2.gotomeeting.com/register/803628387