Cheapest reliable alternative- Home builders and remodelers…pay attention. This is why your prospects focus on price.
I love the way Seth Godin thinks (probably because I try to think the same way : ). Check out his latest blog on why consumers choose the Cheapest Reliable Alternative>>
If you want to get away from dealing with the “price-per-square- foot” black hole, you’ve got to be implementing Market Positioning. Here’s an interview and short article that will help you…