10 Home Builder and Remodeler Marketing Tips for 2010

I was recently asked for my “Top Marketing Tips” for a home building publication. I put this list together as 10 steps for what I’d recommend to a home builder or remodeler in 2010. It’s quick and easy.

Remember, you can get a ton of great information in my resource section too. Enjoy!


2010 Top Marketing Tips

Step #1
: Identify if there is a market for your services. If there is, go to step 2…
Step #2: Answer the question, “Why would I buy from you?”, in one sentence.
Step #3: Take what your market will give you. Don’t wish for what it won’t.
Step #4: Focus on being different, not better.
Step #5: Don’t wait for your customers to tell you what they want. Think like Apple.
Step #6: Focus on a single strategy but try LOTS of different ways to advertise it.
Step #7: What are your guarantees? If you don’t know them your prospects don’t either.
Step #8: Involve a young person (under 40 and preferably under 30) in the leadership of your company.
Step #9: Create transparency in everything you do
Step #10: If it doesn’t sell, quit, learn from it and try something else.

Happy Selling!

P.S. My website resource area is loaded with tools, techniques and videos to help you navigate and excel in today’s market.

Everything is Free and you can start improving your lead generation today!

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