PODCAST
How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part II
While the housing market may be slowing down, that's no reason your sales pipeline has to run dry. In fact, it's the perfect time to get strategic about client acquisition and lay the groundwork for future success. Last week, we discussed in the first part of our new...
How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part I
"When there is no wind....row!" Most markets have seen lead flow slow down to a crawl and the question of the moment is, 'what should I do to make the phone ring?' In this new series called "Guerilla Marketing", we'll explore how builders can help keep their sales...
Lead Generation for Builders: Part V- Measuring Effectiveness
Well, here we are, the final plunge into the deep end of lead generation for home builders and remodelers. We’ve discussed in our previous episodes building a lead generation road map, plugging your current opportunity leaks, Search Engine Optimization (SEO) and 2...
Lead Generation for Builders: Part IV- Advertising (Episode 2)
Question: Should builders start using paid ads to find new leads? This question is getting asked a lot as the market starts to tighten up. In this second episode of the five-part series "Lead Generation for Builders", we explore the types of ads to avoid, the best...
How to Attract, Capture & Convert High – Quality Digital Leads for Custom Builders & Remodelers
The #1 marketing challenge for custom builders and remodelers, in fact any builder, is generating high-quality leads. Custom builders and remodelers have the unique challenge of attracting leads without model homes and neighborhoods where they control the land....
Lead Generation for Builders: Part III- Search Engine Optimization
Every builder has gotten the call, message or email from some random company that claims, 'I can get you on page 1 of Google!' WARNING: AVOID THEM LIKE THE PLAGUE! The process of improving your visibility when a lead does an online search for your services is called...
Lead Generation for Builders: Part IV- Paid Advertising Episode 1
Are you a home builder or remodeler frustrated by a lack of high-quality leads? You’re not alone. As the home building industry faces a downturn, lead generation has become increasingly challenging for those in the building trade. Many builders feel they should turn...
Case Study Radford Building Company: Lessons from a Solopreneur
Growing and managing your own home building and remodeling business is no easy feat. If you're a solopreneur, who is someone running their own company single-handedly – then it's especially difficult to juggle all the moving pieces. But there's still hope! Learning...
Lead Generation for Builders: Part II- Plugging Your Opportunity Leaks
Looking for ways to generate more high-quality leads? If so, look no further—we’re here to provide the knowledge you need. In the first part of our series called "Lead Generation for Builders", we shared the roadmap to building a successful lead generation campaign....