by Rick Storlie | Dec 19, 2011 | Podcasts
I had a conversation with a builder a while back who made this statement to me. “Rick, if we put as much effort into selling as we did into building we’d double our sales.” I was intrigued and asked him to elaborate. Here’s the story…...
by Rick Storlie | Dec 14, 2011 | Sales Management Essentials
I had a conversation with a builder a while back who made this statement to me. “Rick, if we put as much effort into selling as we did into building we’d double our sales.” I was intrigued and asked him to elaborate. “We break our building...
by Rick Storlie | Dec 6, 2011 | Builder Marketing Essentials, Sales Management Essentials
Rich Elkman of Group Two advertising shared the video below in an email. It’s a great example of the power of differentiation or market positioning. Market positioning works like this… You have a homes to build or remodeling services to provide You need a...
Recent Comments