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Home Builders and Remodelers are you missing the boat? 36% of women ages 20 – 44 DON’T have kids…Are you targeting them?

by CoachRick | Oct 29, 2009 | Builder Marketing Essentials

This is a great article by Melanie Notkin, Savvyauntie.com, http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/ explaining that we may be missing 36% of female buyers ages 20 – 44…those that don’t have children. Check it out and start thinking...

Home Builders and Remodelers- Are you stuck in the Middle?

by CoachRick | Oct 2, 2009 | Sales Management Essentials

Beware of the Middle- The middle is never the best or never the cheapest…. Your prospects never remember you if you’re in the middle- you’re just like everyone else. As builders, remodelers and salespeople we find the middle comfortable. We’re...

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