by Rick Storlie | May 30, 2009 | Blog
3 Quick Questions for You… 1. Do you work in the home building or remodeling industry and would like quit competing on price alone? 2. Would you love to leverage your website for new leads? 3. Does the idea of increasing your sales conversion rate sound...
by Rick Storlie | May 29, 2009 | Builder Marketing Essentials, Sales Management Essentials
Whenever I am exposed to a business today, whether it is online, over the phone or in person, I pay close attention to the dynamics at play. What is my first impression? How do I feel when I scroll through a website, talk to a representative or walk into a store? If...
by Rick Storlie | May 29, 2009 | Sales Management Essentials
In college, I worked part time as a personal trainer. If you belong to a health club or have ever joined a health club, you know that January is “join” month because so many people resolve to lose that extra 15 pounds. Our club was really busy until about late March....
by Rick Storlie | May 29, 2009 | Builder Marketing Essentials, Sales Management Essentials
As I sat in front of the second customer in a two week period last October that told me “all home builders are the same,” the brutal reality came crashing down on me: Everything Has Changed. Yes, I was working with a well known, well regarded 30+ year home...
by Rick Storlie | May 29, 2009 | Blog
I love my sister-in-law dearly but I always have to laugh about how different she is from my wife. My wife Nancy is quiet and reserved and Linda loves to talk. As most mothers, she loves to talk about her kids. One night at dinner Linda was discussing how good of a...
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