Women directly purchase or have controlling influence in the purchase of 91% of new homes. - National Association of Home Builders 2005
What is the woman-centric approach?
Taking a woman-centric approach means designing everything from her perspective:
- The actual product or service
- Her experience using it
- Your marketing
- Etc.
At its core is understanding your female customers so innately that you can actually anticipate what they want even before they ask for it.
In addition, woman-centric approaches are rooted in a keen appreciaton for how woman differ from men in their purcase decision process, as well as insights why they buy.
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