Find out how D’ann “doubled her home sales” after using my system…

I’ll show you exactly how to

be as successful as D’ann and the following

homebuilders and remodelers

“By applying the techniques from Rick’s class I should be able to make 6-10 additional sales in the next 3 months.” – Ken Anderson, Lumber One

“I just got an accepted PA this week based on Rick’s ‘lifestyle’ ideas!” – Brian Combs, Combs Real Estate Services, LLC

“Rick’s training should be required for anyone in new home sales.  In 6 months I have matched my sales for all of last year- in a worse market!” – Mike Boege, Coldwell Banker Burnet

“I’ve had 10 extra closings the first half of the year!” – Krista Wolter, Bold Marketing and Coldwell Banker Burnet

“The Ultimate System for Transforming Cold Prospects into Hot Leads”:
The Fastest Way to Get Prospects to
Only Want to Buy From You!

GUARANTEED or YOUR MONEY BACK

Completely Updated for Today’s Economy

with

Electronic, DVD and Print Versions

From: Rick Storlie

Dear Homebuilder or Remodeling Professional,

Why is it that some homebuilders and remodelers are doing just fine, even having their best years yet, in the current market and others struggle to make sales and profits? What if there was a way to convert ten to twenty times more cold leads into hot prospects; how much more would you make? Wouldn’t you want to know how?

You won’t find opinion or theory here. This system is based on over 15 years of research and hard fought success. Each idea in it has been tested and proven to open the door to sales.

Who should you take advice from?

Now I know you’ll find lots of people who claim to know how to sell new homes and design/build remodeling but how many of them actually…

• Worked on the job site as a carpenter?
• Spent years in direct sales to consumers and developed their own systems along the way?
• Personally sold or managed over 300 million in new home and remodeling sales?
• Spend 6+ years in homebuilding management learning the business?
• Understand exactly how small volume home builders and remodelers operate (no VP of Sales or Marketing)?

If you could find one system that was based on selling homes in the NEW ECONOMY and would show you how to transform your current struggling business into one that kicks ass, this is it. If you’d like to know a simple, fast and proven way to make your sales efforts a huge success… this will show you how to do it. With this system you can finally get access to the hidden home selling strategies that truly work.

If you are a…

• Design/Build Remodeler
• Small Volume Homebuilder
• Salesperson that represents one of the above
• Associate that works with homebuilders and remodelers

… you are about to find out two of the most powerful (and little known) home sales strategies that I have learned in my entire (20+ year) marketing and sales career. I dare you to read it and not change the way you sell homes and remodeling services.

Which of the following describe(s) you?

If you checked any of the above, please read every word in this page very carefully. The information you are about to read has already allowed many homebuilders, remodelers and their sales reps sell homes in the most shell shocked markets in the country. It can do the same for you.

“Rick’s ideas and practices, if followed, will improve your sales results, no doubt.” – Louis J. Demedici III, Medici Development, LLC

“After one year of working with Rick and New Home Sales Coach we increased sales by 33% and reduced inventory by 50%.” – Jeremy Skogquist, owner NIH Homes.

What’s most important to you?

Most homebuilders and remodelers care about one thing and one thing only. They want RESULTS from their sales efforts. They want to convert their leads to sales and repeat sales/referrals. I’ve seen my clients and customers use these ideas, the ideas on this page and in my system to instantly increase sales. Here are a couple of key ideas to apply.

The first BIG secret to opening the doors to more sales is this:

Create a Sales Experience That is Appealing to Your True Decision maker.
Who is it? It’s Your Female Prospect of Course!

Women directly purchase or have a controlling influence in the purchase of 91% of all new homes and remodeling projects (Smith-Dahmer Associates NAHB 2005).

“I’ve known that for years Rick.”

Sure you have! But how have you adjusted your business, marketing and sales practices to reflect this fact?

Let’s take one example of how you can modify your sales process to appeal to a woman.

How Men Shop

If you’re a dude reading this think about how you like to shop. I bet you’re a lot like me…you figure out what you want, where the best place is to get it and get in and out as fast as possible (Cabela’s might be an exception for me)!

It doesn’t really matter what the store is like or how you were treated while you were there…

“…just get me the damn product, at a fair price and make it quick!”

We guys are interested in specifications (the technical crap), the look, the feel and most of all…what will this do for me! And don’t most men shop for homebuilders and remodeling projects the same way (specifications, price, speed, etc.)?

How Women Shop

Women, on the other hand, shop completely different. Shopping for most women is a Holistic Experience. Women are acutely aware of everything while they’re shopping. The act of shopping is itself the product!

You’ve heard of the psychologist who’s “meter” is always running? A woman’s shopping “meter” is always running too.

What does a woman’s shopping meter measure?

The 5 senses- Sight, Sound, Hearing, Touch and Taste

Women’s senses are much more heightened than a man’s. They are constantly judging store cleanliness, what the salesperson is wearing, what the store smells like, the lighting, the feel (touch) of the product, the background sounds (or lack thereof) AND the specifications/price.

“A woman is acutely aware of EVERYTHING that
does not even register on a man’s radar.”

As a homebuilder or remodeler, you have to stage an experience during your shopping, design, construction and warranty period that is on par with Nordstrom’s (psst…dudes- when’s the last time you walked through Nordstrom’s and just observed the shopping experience they stage?).

The point is: Women are looking at things the typical man never does. If you’re not paying attention to them she will find a builder that will.

Ready for the next sales strategy?

Okay, let’s move on.

Here’s the second BIG secret to opening the door to more sales:

Unlike retail stores, when somebody walks into your model home or calls/emails you, they are not ready to buy but are looking for information.

They are not eagerly holding their checkbook, itching to sign your agreement and write a check for a new home or remodeling service.

No. They are not yet in the “buying mode”.

So, to move a prospect from information seeker to paying customer, you need first understand what your product is and exactly what they are buying. Your product is not your home, included features or design/build services…

Your Product is the Customer!

And the way you open the door to sales is to help them become what they are aspiring to be. What is the best way to do this?

Treat Them as a Guest, Not a Prospect!

When you invite a guest into your home, how do you treat them? You clean your home, prepare great food, decorate, dress up and most importantly, make them feel welcome and appreciated. Now, imagine if you treated your sales prospects the same way.

Why Most Contractors Lose Sales

Most of you are losing sales because you don’t realize what you are selling (and what your prospects are buying). You think your selling something physical (sticks and bricks) but your physical offering is only the gift wrapping for your true product.

I see contractors focus their entire sales presentation on their products and try to hide behind the brand names they include.

What They Forget is that Any of Their Competitors Can Offer the Same Brand Names and More or Less, Build the Same Physical Offering.

After submitting a proposal or bid, the next conversation with the prospect is usually on price. Its right about here the infamous contractor script comes out…

“You’re Not Comparing Apples to
Apples Mrs. Prospect!”

At this point your chance for making the sale is probably less than 10%.

Are You Ready for a Different Approach?

First- Think of Your Prospect As Your Guest

When you think of your prospects as guests, your role turns into a guide. Your job is to create a unique relationship with your guest through personalized experiences during the shopping period. Your goal is to understand what your guest is aspiring to become.

In other words, why did they really call or stop to see you? People don’t purchase new homes or remodeling unless there is some lifestyle they are seeking but don’t currently have. If you can help them obtain that lifestyle, you’ll get the sale.

Second – Your Product is the Guest and they are buying a solution to their problem.

The mistake I see most builders and their salespeople making on a very regular basis is jumping to the solution too fast.

Why is this?

Because we are in love with our own solutions! However, if your guests don’t feel you understand their problems, they won’t relate (or be transformed into buyers) to your solutions (new home or remodeling services) and you will lose the sale too.

In most cases you need to double and maybe triple the time you spend “interviewing” your guests and finding the true problem(s) they’re trying to solve. When you understand their problem(s), and they know you do, you become…

The Obvious Solution!

“Thank you! …Rick is enthusiastic, motivating and full of creative ideas.  I will definitely refer others and feel this should be mandatory for anyone selling new homes today!” -Carole Griffith, Sales Manager for McDonald Construction

Ready to Get Started? Get The Details >>

So far, I’ve only just scratched the surface of what I know about opening the door to more new home and remodeling sales. And, if you read the rest of this page, you too will discover my other “ultimate” sales secrets… that… (if you choose to apply them)… will mean you’ll immediately transform more cold prospects into hot leads… and… quite possibly…

Double and Even Triple Your Sales!

Why should you believe me?

Because I’ve helped so many other homebuilders and remodelers become successful. Check out a few of the real-life testimonials on this page. What is important is this – I made my first new home sale back in 1992… and … not only did I not know what the hell I was doing…

I Thought I Knew Everything There Was to Know About Home Sales!

That attitude cost me a lot of money. Even though I was getting top salesperson awards from my builder I was still leaving money on the table in the form of lost sales.

I guess that all changed for me in 1999 when I went into sales management and attended my first International Builders Show. Wow, what an eye opener! Not only did I realize I didn’t know anything about managing people, I also didn’t know anything about developing sales systems that could be replicated and duplicated at will. My selling style, needless to say, worked for me but not anybody else!

Over the years I persisted. I had to unlearn all the bad habits I had developed, teach myself a new way to sell and most importantly, create systems that work for small volume builders.
In 2005, just when I was getting really good with my new system, the market changed again and it’s still changing. Once again, I’ve taught myself a new system for selling homes but this time I went outside the housing industry to find “best practices” and create a system that would work…

…no matter what the economy is doing.

My sales system is a hybrid of what I’ve sold AND learned since 1988. To date, this system has produced nearly…

$300,000,000 in New Home and Remodeling Sales
(and that’s not including what my clients have been able to sell)

Nearly three hundred million smackeroos!

As you can imagine I’ve learned quite a few more secrets to kicking the door open and helping my clients make SALES when none of their competitors can.

You see, I have decided to reveal all my secrets for opening the door to more sales in an easy-to-read and easy-to-understand system called the Ultimate System for Transforming Cold Prospects into Hot Leads.

Interested? Click Here to Get It Now >>

How powerful are the secrets revealed in this system?

“Rick is a fabulous coach. He taught me how better listen, understand and create relationships with customers. His success is revealed in my personal sales success. When I began working with Rick, I was selling 3 million per year in real estate sales. Now I produce over 20 million annually. Anyone that trains with Rick will surely benefit from his advice!” – Patti Schmidt, Coldwell Banker Burnet and College City Homes

Check this out: One of my homebuilder clients applied the ideas in my system… and… generated 2 sales worth $1,400,000, a homesite reservation and an earnest money check for his model…

In Just 10 Days!

But, don’t get the idea that you have to be a high end homebuilder to benefit from the sales secrets in my sales system.

You don’t. Not even close. This works for entry level and move up homebuilders as well as design/build remodeling companies.

Interested? Claim Your Copy Now >>

“Rick’s training has showed me how to maximize sales and profits in this economy. His ideas on women as the decision makers and “guest vs. prospect” are techniques that I find very helpful. I should be able to make an extra 1-5 sales in the next 3 months.” – Ben Edwards, Edwards/LaPlant Construction