Free Resources
Video Resources
How do you use “Green” as a selling tool?
With all the buzz on Green today you would think everyone that’s selling it is making money hand over fist! That’s not the case- only a small percentage of companies truly understand how to use Green to generate leads and sell homes/remodeling.
This video will answer the following questions -
- What exactly is Green building?
- Who does it benefit?
- How do you generate more business as a green builder/remodeler?
Play this video to find out…
…How to Make More $Green by Building Green
5 Low Cost Strategies to Transform your Website from a Marketing Brochure to Lead Generation Machine
Dear Building Professional,
At the beginning of 2008 I knew I needed to rebuild my web site and I looked for a company to help me do that. After an exhaustive search I realized most web companies are designers- not web marketers.
I found out there is a big difference between a web designer and a web marketer.
Have you used a web designer to build a site for you?
There are some great designers out there and they are very good at designing. But the mistake you made (just like I was making) is not creating a web marketing plan BEFORE you designed your site.
This cutting-edge video will explore 5 low-cost, do it yourself strategies home builders, associates and remodelers are currently using to enhance their web presence online including:
- The 9 key items you MUST HAVE to create a top selling web site.
- How to create a consumer identity and attract better prospects.
- The biggest mistake most builders make with Search Engine Optimization (SEO)
- The best type of social networking (use this and leads will pour into your website).
- How to double, triple even quadruple your web leads using this one simple strategy
Check out this video to see what I learned from one of the best Web Marketers in the country (I paid him big dollars to personally mentor me last year. You can watch the video and get these ideas for FREE!)
Now I’m helping my clients build web marketing plans that are delivering up to
20 LEADS A WEEK.
When you’re done you can download the powerpoint. I hope you enjoy it.
Sales Tools
Where to Focus Your Marketing & Sales Efforts
Have you or your company had to lay off people because of the economic climate?
Are you doing more with less?
Does it seem like there is never enough time in the day?
Everyone is the housing industry has made cuts to survive. I’m sure you’re no different. Yet, with these cuts comes the consequences of being overwhelmed handling the day to day operations of your business.
I’ve talked to home builders, Realtors and remodelers whose business has dropped over 80%. Now they’re the person who…
…answer’s phones
…runs the jobs
…keeps the books
…manages the marketing
…and is in charge of sales.
Don’t make the same mistake others have made of trying to manage time. We all have the same amount of time in the day. We can’t slow it down or speed it up.
We can, however, manage how we SPEND the time each day. I call this task management. This is what separates the survivors who are “holding on by a thread” and the companies who are rebuilding for the new economy.
I’ve identified the 5 key areas of task management as it relates to your new home and remodeling sales. Each area has a corresponding metrics section that will give you examples of what you need to be doing daily, weekly, monthly and quarterly.
There is no better tool for rebuilding your operations and pushing ahead in this down economy.
You can download it absolutely FREE just by clicking on the button below.
How to Ignite Your Sales in a Battle-Hardened Housing Market
Historically the relationship between builders and Realtors® has been that of oil and water. Builder’s too often feel Realtors® are over compensated for what they do. Realtors® avoid builders like the plague due to trust issues and a poor understanding of the home building process.
Consider this…
- 85 – 95% of the sales in any particular market are made by Realtors®. Oh and by the way, those sales are of used homes. Psst…hey builders, wouldn’t you like to tap into that?
- Only about 5% of Realtors® derive 10% of their income from representing buyers with new home sales. Hey Realtors® – how’d you like to grow your business by 10% or more?
The chief culprit that has driven a wedge between better builder/ Realtor® relationships is a lack of understanding for what the other does. When we don’t understand something, we tend to avoid it.
That worked great until now. Now builders need Realtors® more than ever. Realtors® control the majority of the ready, willing and able buyers. Builders need an additional flow of sales to subsidize their own marketing programs.
Many Realtors® find their business has dropped or reached a plateau. Realtors® too need an additional source of income.
In my FREE download Cracking the Realtor®/Builder Code- 10 Sure-Fire Tactics to Jack Up Your Sales- I’ve identified 5 strategies for Realtors® to help them add that missing 10% to their income through selling new homes.
I’ve also put together 5 tactics for builders that will help them better understand Realtors® and help forge long term mutually beneficial relationships.
It’s all yours for the taking. Just click on the link below for the FREE download.
8 Steps for Accelerating Your Sales in Any Market
How are people buying today? Different from a few years ago, right?
How are you selling today? Probably about the same as you were a few years ago.
Most home builders and remodelers I know have painstakingly mapped out their production and estimating process. I bet you have too. But what about your sales process?
Let’s see…
Are you still holding onto salespeople that were successful when the market was completely different?
Are YOU trying to sell- without a stitch of training? Or perhaps you’re trying to sell the way you’ve ALWAYS sold?
Don’t worry- help is here! There is an easy-to-implement sales process designed to work in this or any economy.
In the video below I’ll explain how the tactics work and I’ll give you STEP-BY-STEP directions on how to set up what’s called a Multi-Step Sales Funnel.Â
I’ve been helping my clients transform their One Step sales process to a multi-step process. The results? They’re converting 30 – 50% of their appointments to sales. Now you can too!
Play the video below and then be sure to download the FREE tutorial to unleash your own sales!
Marketing
How to Find Prospects in a Tough Market
Are you tired of “bidding” for every job?
Do you want to punch the next prospect that asks you, “What’s your price-per-square foot?”
Does it seem like you continually struggle to generate leads who are “your type of buyer?”
The good news is I have a tool you can use to help solve these problems. The bad news is your current marketing strategy, or lack thereof, might be causing a lot of your marketing woes.
Every home builder and remodeler needs to have a defined marketing strategy. It’s the basis for everything you do- including how you advertise and sell.
Building your Target Market, or “Tarket”, is the foundation of your strategy. You can download a 1 page guide to help you do that below.
Advertising
4 Keys to Improving Your Advertising
Let’s define advertising…
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action.
Most home builders and remodelers throw away thousands of dollars each year with ineffective advertising. Even if you don’t advertise in traditional mediums such as newspaper, television or magazines- you do have a process for “persuading an audience to take action” (i.e. generating new leads).
Are you generating as many leads as you like?
Most of you would probably say “NO.” But how can you grow your business without new leads? You can’t. You CAN change your approach to advertising.
You can get rid of your out-of-date one-step advertising approach and adopt a new model of engaging your prospects. I’ve put together 4 simple keys to modifying your advertisements for today’s tough market.
You can get your free copy by clicking on the button below.
5 Ideas for Super Charging Your Lead Generating During Model Home Hours
We’ve all been there…”skunked!” Zip, zada- NOBODY! 
You just sat, yet another weekend, with no traffic to your model home. Sometimes this goes on for weeks and months!
But why? Why do we allow this to happen?
“We don’t have any advertising budget, Rick.”
Who does?
You don’t have to have a mega advertising budget to get better lead generation during your model home hours. You just need to change your approach from that of a shotgun to a rifle.
Here’s the first key…start looking at your time in the model as an Open House, not just another day at the office.
I’ve put together a report with 5 easy to implement strategies you can start on today.
Click on the button below to get my FREE report…
Management
3 Keys for Adapting to the New Realities of the Housing Market
In 2010, NAHB released a report called Profile of the Typical Single-Family Builder in 2009. Much like the National Association of Realtors report, the average age of a builder is 53 and they’ve been in business for 15 years (Realtors have an average age of 55).
Have you found yourself…
…wondering when things will get back to “normal?”
…frustrated with your traditional marketing and sales efforts?
…hoping you will gain new customers because of your past success and experience?
The older we get the harder it is to change. I’m sure you’ve found yourself resisting the changes the housing market has forced upon you. Maybe you’ve tried to make some adjustments but they didn’t work out so well.
The only way we can change is to try new things- and fail. It’s a simple formula that nobody likes to follow.
Sam Walton understood this lesson. He understood the biggest hindrance to growth was past success. When he tried something and failed he learned from the failure and didn’t make the same mistake again.
Your age can be your biggest hindrance to change. However, understanding that is the first step towards accepting that the housing market has fundamentally shifted- forever.
Youth is the key to dealing with and accepting change. Young people don’t know what the housing market USED to be like. They are eager to learn new things. They try and fail all the time but keep trying until they get it.
Maybe you can’t actually BE young but you can THINK young.
If you’re ready to begin thinking “young” here are 3 keys to help you adapt your business…
Contact me today to get more information or tell me what you think. Enjoy!
