Want to have more of your leads choosing you as their builder of choice.

Enter now here if you want to have more of your leads choosing you as their builder of choice.

You’ll discover the secret techniques to managing a sales relationship from handling today’s objections, helping people choose you to doubling your referral business.

View all products now
Interested? Click HERE and order the ultimate system for closing more sales and maximizing profits.

• A bag phone with two different providers (to avoid those nasty roaming charges. Ever have two different cell numbers listed on your business card?)
• A fax with built-in answering machine
• 8 floppy disks for my off the shelf version of ACT!

Today? Where do you start and stop!

Not knowing which are the best tools to use for design/build home builders and remodelers precludes a lot of you from incorporating the ones that really help streamline, not encumber, you’re every day life.

Over the last few years I’ve been compiling and testing what is and isn’t working. I’ve come up with 3 Tips:

Tip #1- Use Email to Engage

Most builders have never had any formal email training and make a LOT of mistakes with it. I’ve compiled a list of the 10 DO’s and DON’TS with email. Proper email engagement leads to a phone conversation.

Tip #2- Determine viability over the Phone

With the majority of new home and remodeling buyers using the internet to find you, it’s more and more common for the first contact to be via phone or email. Unfortunate, the vast majority of salespeople don’t spend enough time qualifying (asking the right questions) which lead to wasted time chasing dead end prospects. I’ve come up with a 2 page sheet that takes 10 minutes to go through with a buyer. This allows you to get information on the 7 critical areas you must know about before meeting with a prospect.

Tip #3- Give them just enough to get ‘em onsite

There’s a term out there called Online Concierge. Online Concierge’s are specially trained salespeople with 1 goal- convert an online lead to an onsite meeting. Many larger builders employ people like this. For the rest of us, we need to copy what they know for our own companies.

Good News

I’ll be delivering all this and a whole lot more in my next webinar Tablets, Texting and Telephones: 3 Simple Technology Strategies for Streamlining the Design Build Sales Process on May 24th.

Here’s what will cover:

• How to properly format an email to get a response 82% of the time
• The one technique that will double your conversion rate
• The 3 built-in hot buttons every new home and remodeling prospect has (and how to use them to your advantage)
• 8 tools to get an online lead to your model or office
• Free online software you can use to connect with more prospects over the phone
• How to properly integrate text messaging into your follow-up process
• The can’t lose formula to use with every email and phone call that will get your buyers moving forward with you

All these ideas are geared towards design/build home builders and remodelers. I’ll share real life case studies of what is working today. You’ll walk away with dozens of ideas you can implement immediately.

Click here to secure your spot in the webinar > >

See you Thursday May 24th!

Happy Selling,

~Rick

If so, then this is for you.

Here are A to Z Sales and Marketing tools for New Home Builders and Remodelers.

You will find out how the Library does work for you and saves you time and energy.

You may already have an idea of where your company’s marketing and sales process is strong and where it is weak.

I’ve found, however, that almost every company I deal with has a few hidden weaknesses that are not easily found by the people running the business. They’re just too close to it to have the perspective they need to diagnose the problems. To help, I made a fast and easy self assessment for businesses like yours to get the perspective they need and see how their marketing and sales strategy measures up.
Give it a try. You’ll be surprised by the results.

Choose from the Library Below one of those Free Resources that you should definitely know about.

What do you think? What’s your favorite Free Resource? Leave a comment below and let me know.

Here’s what you will get:

• Access to Document Library & Video Tutorials
• Monthly Training- Industry Experts sharing strategies and tactics to help you reach your sales goals
• Insider Newsletter each Week

Ready to try it for 6 days on me?

Here is video number two who will break down our Online Tool Chest

Watch this video to get an idea of the different Marketing Research, Sales Training, Market Positioning and Advertising tactics within the Online Tool Chest (Members Only Area) to help home builders and remodelers sell more.

Start Your 6 Day Trial Here

Here are the things you will learn in this video:
• What you need to know so you can focus on new home builder sales conversion;
• How to close sales for new home builders;
• What is the best way to use your website and social media to generate more leads;
• How you can create a unique position within your marketplace.

Connect with me on Twitter @RickStorlie. You can also check my Facebook Page.

How do you revolutionize your sales process? Leave you comment below.

Your prospects want to know how much they can afford to pay for a home and a mortgage calculator only tells them what their payment would be- not if they can afford it. Instead of waiting to get them to your loan officer, which could take days or weeks, now the salesperson can calculate the answer immediately.

Personally, I believe this House Price Calculator is incredibly useful especially for first time home buyers.

Here are some examples of how you can use it:

Affordable House Price Calculator specifying down payment in dollars.

 Affordable House Price Calculator specifying loan-to-value ratio.

What do you think? Is there something it can’t do yet that you would like it to?

Leave your comment below.

Most home builders have a step-by-step process they use to get everything from the foundation in to the finish work done but when it comes to the marketing they only have a vague idea of what needs to be done to help prospects become buyers.

Creating a simple marketing and sales process for home builders is the reason I started my business. I saw home builders struggling without one and knew that there was a better way to sell more homes.

I started my career in 1988 as a framer working on an apartment building. The day after my high school senior year classes ended I found myself lifted up in the air 30 feet and putting sheathing on a gable roofend.

As I looked down on all the carpenters, plumbers, electricians and HVAC people I had a real eye opening experience. Each company was doing their own thing and no two companies were working together. I saw a dumpster full of wasted materials and wondered to myself, “isn’t there a betterway?”

Years later when I transitioned into selling new homes I had the same thought: “Isn’t there a better way to sell more homes with less wasted time and effort?”

After graduating college and hanging up my nail apron (my back still thanks me!), my builder introduced me to “See” sales training. I’m sure many of you have had the same training or have used the “See” techniques with your own sales people. My builder told me “See your model key? See your model? When am I going to See some sales?”

That was it. That was the entire sales process my builder had. It was like pointing to a cement truck, a pile of lumber and a hole in the ground and saying “when am I going to see this home done?”

My builder had no sales plan or process and it was no surprise sales were limp. I took this as a challenge and went to work creating a simple plan for builders to sell more homes.

What I discovered over the years is home builders are so busy keeping track of the production aspects of construction they don’t have enough time to find out what really works for marketing and selling new homes.

The bottom line is I have spent the last 20+ years in new home sales training with homebuilders to help them sell more homes in all sorts of markets.

Are your website strategies working?

Are you looking to grow a larger and more relevant Website following?

These videos will show you some actionable steps you can take to improve your Website experience.

Most of us have made the mistake of reaching out to a web designer to help us design our new site.

That’s actually the SECOND person you want to talk to. The first is an internet marketer.

Don’t know an internet marketer? No problem! Play the videos below to learn how to do it yourself.

Now that you’ve figured out how to make your web visitors click, find out the 3 things you need to accomplish to get them to call, email you back or stop by. Play the video below to find out how to take a one way internet conversation and turn it into a sale.

Now It’s Your Turn!

What do you think? What tips, tools or tactics have you been using to build your own website? Share something in the comments box below!

We’ll be covering…

• How to increase a new home or remodeling salesperson effectiveness by 20 fold
• How it’s now possible to increase new lead opportunities by 90%- without spending any more money in advertising
• How to remove the “blind spot” when managing your prospects
• The process of following up with personal, relevant information every time you call or email a lead

…and some REALLY cool technology designed exclusively for home builders and remodelers that’s never been seen before

As of Tuesday the 24th we have about 12 spots still available. Don’t miss your chance for a front row seat!

3 Wickedly Effective Lead Management Tactics: How to Maximize Your Sales with Less Effort

What: Webinar

When: Thursday April 26th at 11 PST, 12 MST, 1 CST, 2 EST

Cost: $0

Register: https://www2.gotomeeting.com/register/839481602

See you Thursday!

~Rick

120. It’s a nice round number and one that’s insignificant to most home builders and remodelers. Yet for Rick Storlie of New Home Sales Coach, a firm that specializes helping home builders and remodelers reach their sales goals, it’s been a number that has haunted him for years.

“120 leads was my limit. There just wasn’t enough hours in the day for me to actively manage more than that,” Storlie recently commented.

When Storlie was actively selling new homes and remodeling services he would manage his leads by categorizing them three ways. An “A” lead was someone who would buy in six months. A “B” would buy in six to twelve months and a “C” was more than one year out.

“I created a paper newsletter called the Home of the Month. Every month I’d mail one of our floor plans along with a list of the homes we were currently building to all my leads,” said Storlie. “Twice a year I’d stick a pink postcard in the envelope that people could mail back to me if they didn’t want to get my newsletter. That was my ‘unsubscribe’ method!”

Since Storlie was actively selling in the mid 1990′s, before the advent of the internet and email, he would also use the phone to manage his leads.

“I’d call A leads a minimum of once per week. It’s still a method I advocate today,” mentioned Storlie. “B leads I called monthly and C leads were quarterly. My goal was always the same. I wanted to know who was moving up and who was moving out (not going to buy one of Storlie’s homes).”

The reason Storlie was so intent on connecting regularly was twofold. First, he needed to stay top of mind. Second, he had to clear out the old, bad leads so he could replenish them with newer, better ones.

Storlie is the first to tell you he had no formal new home sales training and was self taught through trial and error. But he had an edge over other salespeople.

“I was really good at sorting through leads that weren’t going to buy from me. I had a lot of room to improve as a salesperson, but my conversion rates were great because I focused my energy on high quality leads,” said Storlie.

Today, as a mentor to design/build home builders and remodelers, Storlie is releasing a system where a single new home or remodeling salesperson can manage thousands of leads and systematically identify and sell those leads most likely to buy.

On April 26th, 2012 Storlie will be sharing his ideas in a webinar. More information is below.

What: 3 Wickedly Effective Lead Management Tactics for Builders: How to Maximize Your Sales with Less Effort

When: Thursday April 26th at 11 PST, 12 MST, 1 CST, 2 EST

Register: https://www2.gotomeeting.com/register/839481602

Cost: $0 but limited to 100 attendees

Storlie has created a sales and marketing Scorecard that will tell any home builder or remodeler how well they’re tapping into today’s market. The Scorecard takes 2 minutes, builders will get an immediate score and see how they compare to their builder peers. Home builders can get their Scorecard by clicking here. Remodelers can get their Scorecard by clicking here.

About Rick Storlie: Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to access Rick’s free Sales and Marketing Tutorial Library full of tips from generating new leads, Realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566 or Solutions@NHSalesCoach.com.