Are you Ready to Accept the Housing Market has Changed Forever? Discover a Sales Process for Home Builders and Remodelers that WORKS in the New Economy…

This Sales Manual & DVD set will show you how to Convert
More Prospects to Buyers in a Difficult Market, GUARANTEED

“Andy had a 4% Chance of Closing a $300,000 Remodeling Job Worth over $90,000 in Gross Profit to his Company…”

96% of his competitors couldn’t get the job done- but he did.
Play the video below to see how he did it…

“What Does it Take to Close More Sales in the Worst
Housing Market Since the Great Depression?”

Andy’s company has been around since 1965. They’ve seen good, bad and ugly markets… but they’ve never dealt with anything like our current market.

Old habits die hard and after 40 years Brunn Homes and Remodeling was tired of doing the same thing… and expecting different results. They found a sales system for selling new homes and remodeling projects that DELIVERED results – in any economy.

The Ultimate System for Closing More Sales and Maximizing Profits By Rick Storlie

If you’re tired of not getting your prospect’s phone calls returned and hearing the classic, “We decided to go with someone else,” maybe it’s time you do what Brunn Homes and Remodeling did –

Join the 4% Club

The club only a few elite home builders and remodelers ever get to join. It’s the club where YOU, instead of your market or competitors, take control of your sales AND the future of your company.

“The Ultimate System for Closing More Sales and Maximizing Profits”

How to Convert More Prospects to Buyers in a Difficult Market

GUARANTEED or YOUR MONEY BACK

A Proven Closing System for Today’s Economy
with
Electronic, DVD and Print Versions

“For every $1 I spend on Rick’s programs I expect to make $50 more.” -Mark Williams, Mark D Williams Custom Homes

“We’ve been able to close 2 additional sales in the last 3 months by utilizing Rick’s systems.” -Larry Skogquist, NIH Homes

“Rick has good information, techniques, tools and ideas. His systems are worth every penny!” -Bill Christian, Christian Builders

“I love all the closing techniques you shared. Now I know where I need to refocus my sales presentation.” -Kris Betker, ReMax Today’s Realty

From: Rick Storlie

Dear Home builder and Remodeling Professional,

When I first heard the story behind Brunn Remodeling it sounded a lot like others I’ve heard before. The company was started in 1965 by Mom and Dad Brunn out of a garage. Dad was the face of the company and Mom raised the four Brunn boys and did the books behind the scenes.

The boys began helping with the company cleaning job sites and providing “gopher” labor (that’s “Go fer’ this and go fer’ that!). After high school three of the four boys found permanent positions within the company and eventually bought it from their parents.

The company grew from a solid base of satisfied customers. In the 1990′s Brunn Homes was born to expand into home building. It was perfect timing as the home building market was picking up steam. Several locations were secured and by 2005 Brunn Homes was selling and building about 20 homes a year while Brunn Remodeling was designing and building another 1.5 – 2 million in remodeling.

Then, like you, everything changed…

In 2006 Brunn Homes hit the wall. The company had expanded into detached townhomes and high end single family homes on the geographic fringe of their core market. The years that followed weren’t kind.

By 2008 Brunn Homes was reeling and Brunn Remodeling, more or less untouched by the changing market, was beginning to feel the effects consumer’s changing behavior. That’s when Brunn decided to take back control of their companies.

Does this sound familiar to you?

“The sales were always there” and “we’ve always had a backlog of work,” were comments Brunn made to me. In 2008 Brunn was still working with Realtors to represent and sell their homes. The owners were focused on day-to-day production and managing their company- what they were GOOD at.

The remodeling sales were handled by Andy, a nephew and employee of Brunn. Wayne Brunn, one of the principal owners, saw what had already happened to home building sales and made two decisions…

First- He would find a sales system that would allow his companies to operate AND grow in any economy.

Second- He would take ownership of his sales and not put the future of his company in the hands of someone else.

The Achilles Heel

Wayne and his brothers had been taught a lot from their father. They learned how to do pretty much any type of construction project; how to price it, construct it and deal with subcontractors and suppliers. This is what they loved to do- work on the job site and see a project come together with a happy homeowner at the end.

They were taught to secure new business by providing quality projects at a fair price- followed up with good “family-owned” customer service. And then the day came when that didn’t work any longer.

“These are some of the best new home sales ideas I’ve gotten…We’ve made 10 extra sales using Rick’s systems.” -Jim Seabold, Bold Marketing

“Great ideas I can implement immediately.” -Tom Christianson, President Enerjac Construction, Inc.

The New Economy

So why can’t you sell new homes or design/build remodeling like you used to? It’s a great question and I don’t think there is any ONE answer. However, there are a couple that seem to resonate…

• Most markets are down 80% from their peak. There are less buyers and they know it. Buyers are taking a longer time to make purchase decisions- searching for companies they feel specialize in what they’re looking for.
• Your competition is a lot tougher than it used to be. The average to mediocre companies have been forced out of business. Those that remain are pretty darn good.
• Demographics have shifted, especially for new homes. The Baby Boomers aren’t buying many new homes. Now the 25 – 45 age group (primarily Gen X and some Echo Boomers, or kids of the Baby Boomers) are making most new home purchases.

Let’s take a closer look at these 3 reasons…

1. Buyers are taking a longer time to make purchase decisions- The sales cycle has increased DRAMATICALLY. With that, builder’s with no or poor follow up skills have suffered.

2. Your competition is a lot tougher than it used to be. Today your sales process and presentation needs to be flawless. Why? Because your competitors have improved tenfold. Winging it won’t cut it any longer.

3. Demographics have shifted, especially for new homes. According to a 2009 study by NAHB, the average builder member is 53 years old. The average Realtor is about 55 years old. When you’re selling to other 50 year olds this is a plus. However, when you’re selling to a younger generation it becomes a big challenge.

So here you are trying to sell like you’ve always sold in a market that’s been turned on its head. It’s not a coincidence most home builders and remodelers are struggling today.

3 Sales Mistakes You’re Probably Making

I’m not here to tell you that adjusting your sales process or making any organizational change is easy and will happen overnight. In fact, most companies will go out of business because they can’t change. Since you’re still operating I’m going to make the assumption your one of the minority that can adapt to the new economy.

Before we get into how you should adapt, let’s talk about the 3 sales mistakes you’re probably making right now.

1. No measurable sales process. When you build or remodel a home you have a bunch of metrics. There are…

• Estimates vs. cost
• Time to complete
• Punch list items at walk-thru
• Call back items during warranty
• Customer satisfaction scores

You may have more too. Now think about your sales metrics. Besides making or not making a sale, how do you evaluate your sales process?

If you consistently have a variance with your electrician you know where to address the problem with production. But if you don’t make a sale and don’t have a process that can be measured- you have no idea where the “variance” is.

2. Looking for your next “sale.” What the heck do I mean by this, right? Of course you’re always looking for your next sale. But are you looking in the right place?

If you’re next sale will come from the next person to call, email or stop by your model your looking in the wrong place. Sure you’ll find ready, willing and able buyers tomorrow who can pull the trigger next week but they’re not the type of buyers you want.

Why?

Two reasons. Because there aren’t that many and two, they will cut your pricing to the bone. You know it because you deal with them all the time.

3. Not integrating the internet into your sales process. By now everyone in the industry knows that approximately 90% of buyers start their home search online. We also just discussed that the buying demographics are getting younger and the sales process is taking longer.

This tells you a couple of things…

• Today’s buyer is more sophisticated and often times prefers to hear from you online.
• Your follow-up process, in many cases, may need to be 100% online AND may need to go on for months if not years.

If you’re relying on a “wing it” phone, mail or “be back” walk-in traffic strategy as the primary staples of your follow-up process…
it’s NOT enough.

“I really found Rick’s problem/solution sales techniques helpful.” -Sue Lucas, Bruggeman Homes

“Rick’s ideas on referral events should help us generate 6-10 more sales in the next 3 months.” -Wayne Brunn, Brunn Homes and Remodeling

The Shift

There’s no arguing that consumer shopping behavior has changed. So how do you adapt? Here’s two fundamentals of my system…

Multi-step Your Way to Your Next Sale

Instead of asking your prospect to get married on the first date (the equivalent of asking for the sale before trust and value are established) use a multi-step process to secure the sale.

It works like this…

There are strategic times throughout the sales process where you need to focus on…

…building trust

…establishing the value of your services

…and helping the prospect get to know you (and your company!).

A lot of this is done after the first contact but WELL before you’ve ever given them a proposal for your services.

Focus on Problems, NOT Your Solution

I know you’re very good at building and remodeling homes. I know you love to do it. The problem you have when you start the sales process with your SOLUTION (lot for sale, home for sale, remodeling services, etc.) is the lack of connection.

Think about it. When you go to the doctor does the doctor walk into the examination room and discuss the latest cure for shingles? Of course not. The doctor painstakingly discovers the symptoms of your sickness and then searches for the source of the pain.

Your sales process is no different. Before you talk about your model home, plan designs or remodeling services you need to discover the source of your prospects pain. Don’t offer a solution without a comprehensive diagnosis.

Are You Ready for a Different Approach?

The Ultimate System for Closing More Sales and Maximizing Profits is 100% based on what WORKS in this new economy. I started testing these sales techniques in the trenches with my mentoring clients in 2006. I took everything I had learned since I started selling new homes and remodeling services in 1992 and…

…refined the “tried and true” process and techniques

…developed new tools specifically for the new economy

…thoroughly tested them on a variety of housing types and demographics

…threw out what wasn’t working

The result is a map for navigating the treacherous waters of the sales process including…

• Understanding and mastering your prospect’s objections
• Helping your prospect logically justify the sale
• Final closing strategies for any type of situation
• A step-by-step follow-up system that keeps you in the game
• Tactics that will help you develop a 33% referral basis for future sales

“Thank you! Rick is enthusiastic, motivating and full of creative ideas. I will definitely refer others and feel this should be mandatory for anyone selling new homes today!” -Carole Griffith, Sales Manager for McDonald Construction

“Rick is a fabulous coach. He taught me how to better listen, understand and create relationships with customers. His success is revealed in my personal sales success.When I began working with Rick, I was selling 3 million per year in real estate sales. Now I produce over 20 million annually. Anyone that trains with Rick will surely benefit from his advice!” -Patti Schmidt, Coldwell Banker Burnet and College City Homes

So to help you decide if you are ready for the information I have to share in the Ultimate System for Closing More Sales and Maximizing Profits… here a few of the strategies it contains:

• The big mistake builders make with their sales process. How to finally fix it AND build your future business

• The truth behind women’s role in choosing to do business with YOU. Yes SHE is the decision maker. Find out what you need to know and how to use it to your advantage.

• Why Problem/Solution Selling will cause your competitors to drop off the planet. This is THE selling model for the new economy.

• What questions to ask so that you can you never utter the words, “buyers are liars” again.

• Feel like you’re a sales beginner (and who doesn’t these days)? I’ll give you the specific tools you MUST HAVE to sell in this or any economy.

• How to identify the 2 objections that kill the sale every time. Stop wasting time with leads that aren’t going to buy!

• The truth behind your prospect’s objections. I’ll explain the meaning behind them AND how to use them to push the sale forward.

• Two sure-fire price objection strategies so YOU can beat your prospects to the punch.

• How one small change when presenting pricing can increase your chance of closing by 50% or more.

• How to avoid the problems of closing before you even ask for the sale.

• You’ll always get a repeatable result with this #1 closing technique (miss out on this one and you’ll pay the price).

• Forget about missed sales. I’ll show you a system to do follow-up effortlessly and easily that will boost your bottom line immediately.

• My follow-up system shows you exactly when to use specific follow-up techniques to get more leads closed.

• How to categorize your prospects and easy-to-implement follow-up action plans for each.

• Instantly identify and diagnose mistakes with your follow-thru so that you can increase your referral leads by 33%.

• How to improve Realtor relations to boost sales no matter how difficult it was for you before.

• 8 Follow thru techniques that create raving fans- AND raving referrals.

And a whole lot more. As well as a multitude of sales scripts proven to work in this economy.

You’ll discover the simple strategies for:

1. Understanding how women’s stress is a huge part of her decision making process.

2. Stop using negative language so that your prospects “feel your different” just by having a conversation with you.

3. Sample objection scripts so you don’t have to make up your own.

4. 16 closing techniques that will unleash your sales success.

5. Forget about missed sales. I’ll show you a system to do follow-up effortlessly and easily that will boost your bottom line immediately.

6. The ins and outs of customer relationship management (CRM)- what it is and how to use it to lift the veil on follow-up.

Here’s how to instantly find out how to ramp up your sales.

“Rick’s ideas are worth every penny. His thoughts on how we are perceived by consumers and specifically defining our buyer should be required for anyone in new home sales.” -Mike Gorham, Gorham Builders, Inc.

“After being in the (new home sales) business for five years and having decent success, I thought I knew all that was needed to make sales happen. Well, I was wrong. There is so much more out there to make the sales role more effective and efficient to produce better results. After only three months of coaching from Rick, I have twice as many customer appointments and just closed a big sale with a tough buyer thanks to Rick’s ideas on how to hit their hot buttons and convert.” -Rob Fritz, Custom One Homes Inc.

Is it really that easy?

Yes, when you know what to do and how to do it, you too can open the door to doubling and tripling your sales.

Anyway, I hope you and I are very similar people. People who are forever seeking ways to improve our sales process. If so, and if you act right now, I would like to send you my system, the Ultimate System for Closing More Sales and Maximizing Profits , for you to…

Read And Apply All The Information Risk-Free

Want to see immediate results?

Here’s the deal:

Even though I regularly get paid $15,000 and upwards to provide advice to homebuilding and remodeling companies – the only requirement for you to get my proprietary sales secrets is to claim the manual, the Ultimate System for Closing More Sales and Maximizing Profits, and try it for 90 days risk free. And, your money is safe with me… because…

You’ll be protected by my 100% No Risk Money-Back guarantee

Like all of my sales manuals, this one is packed full of ideas you can immediately put to use and pay back your investment within days. I know you’ll quickly see what a great investment you’ve made in yourself and your future.

My reputation is at stake with each copy of the Ultimate System for Closing More Sales and Maximizing Profits . To make your buying decision a no-brainer here’s my No Risk Money-Back Guarantee.

The Ultimate System for Closing More Sales and Maximizing Profits By Rick Storlie

It’s best to request your copy now while it’s still fresh on your mind. Otherwise, our records show that those who put off claiming their copy of my system are, in almost all cases, still struggling to make sales a year down the line.

I don’t want that to happen to you.

So, once again, here’s the “request now” link you need to click on right away:

Okay, that’s it.

Thank you for your courtesy of reading this message. I sincerely hope you have found it helpful and you’ll let me help you even further as a “mentor in print” via my manual.

 

Happy Selling!

 

Rick Storlie

 

P.S. I’ve got a few “treats” I’m giving away for free for those who order today. These five bonuses will make the info contained in my manual at least 10 times more valuable. But, you must act today. Any day now I’m considering selling each of these reports for as much as $97 each. That’s hundreds of dollars worth of information I’m throwing in absolutely free with these five “killer” bonuses.

P.P.S Remember that you get The Ultimate System for Closing More Sales and Maximizing Profits to put to use to grow your business and the 5 bonuses… but only if you take action and claim your copy now. So, hurry — time is ticking! You’ve got nothing to lose and everything to gain!

Request your copy today and you’ll receive the bonuses absolutely free!

Again, if I don’t hear from you today… you could return to this site tomorrow and see I’m no longer offering these reports for free. I don’t think you’d want that to happen… so… take action right now:

Thank you for your interest. I know you’ll find ideas you can use to improve your sales, marketing and your business.

100% Money-Back Guarantee