What You get with Game Day Coaching…
May 11, 2012 by Coach Rick · Leave a Comment
In this video I will share my new program that helps home builders and remodelers sell more homes and remodeling services.
Here’s what you will get:
- Access to Document Library & Video Tutorials
- Monthly Training- Industry Experts sharing strategies and tactics to help you reach your sales goals
- Insider Newsletter each Week
Ready to try it for 6 days on me?
Here is video number two who will break down our Online Tool Chest
Watch this video to get an idea of the different Marketing Research, Sales Training, Market Positioning and Advertising tactics within the Online Tool Chest (Members Only Area) to help home builders and remodelers sell more.
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My True Story.. How It All Started
April 30, 2012 by Coach Rick · Leave a Comment
If you’re like most semi-custom and custom small volume home builders the one question you ask yourself everyday is ‘how do I get more leads and sales?’ I bet you’re an expert builder but what about marketing?
Most home builders have a step-by-step process they use to get everything from the foundation in to the finish work done but when it comes to the marketing they only have a vague idea of what needs to be done to help prospects become buyers.
Creating a simple marketing and sales process for home builders is the reason I started my business. I saw home builders struggling without one and knew that there was a better way to sell more homes.
I started my career in 1988 as a framer working on an apartment building. The day after my high school senior year classes ended I found myself lifted up in the air 30 feet and putting sheathing on a gable roofend.
As I looked down on all the carpenters, plumbers, electricians and HVAC people I had a real eye opening experience. Each company was doing their own thing and no two companies were working together. I saw a dumpster full of wasted materials and wondered to myself, “isn’t there a betterway?”
Years later when I transitioned into selling new homes I had the same thought: “Isn’t there a better way to sell more homes with less wasted time and effort?”
After graduating college and hanging up my nail apron (my back still thanks me!), my builder introduced me to “See” sales training. I’m sure many of you have had the same training or have used the “See” techniques with your own sales people. My builder told me “See your model key? See your model? When am I going to See some sales?”
That was it. That was the entire sales process my builder had. It was like pointing to a cement truck, a pile of lumber and a hole in the ground and saying “when am I going to see this home done?”
My builder had no sales plan or process and it was no surprise sales were limp. I took this as a challenge and went to work creating a simple plan for builders to sell more homes.
What I discovered over the years is home builders are so busy keeping track of the production aspects of construction they don’t have enough time to find out what really works for marketing and selling new homes.
The bottom line is I have spent the last 20+ years in new home sales training with homebuilders to help them sell more homes in all sorts of markets.
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The Ultimate Remodeling Marketing System
August 1, 2011 by Coach Rick · Leave a Comment
Rick Storlie of New Home Sales Coach will be releasing his Clients Delivered Done For You Ultimate Marketing System for Remodelers on Thursday August 4th. As part of the release Storlie will be speaking with marketing expert Kevin St. Clergy on the seven easiest ways to attract clients and increase margins.
Mark Newman of Remodeling Magazine reported recently that the Leading Indicator of Remodeling Activity (LIRA) projects remodeling spending to flatten out and 
possible decline by 4% through the first quarter of 2012.
Does this mean doom and gloom for remodelers? Absolutely not according to Storlie. “Nationally home improvement spending is still projected to top 100 billion dollars in 2012. The key now is to figure out how to get your slice of the pie.”
Storlie says that means following a system with a proven track record of generating new leads and converting a high percentage into profitable buyers. That’s exactly what he’s offering to remodelers on August 4th.
“There are two things keeping remodelers from growing in this market. The first is a lack of time. The second is the inability and even fear of changing,” Storlie recently commented. “The Clients Delivered Done For You Remodeling System takes care of both of those.”
Storlie’s system works on seven facets.
- Attracting new leads online
- Engaging them with information they’re looking for
- Retaining them
- Closing a high percentage into sales
- Optimizing profits & generating referrals
- Automating the process
- Delegating everything
Registration information for the August 4th online seminar is below.
The Remodeler’s Ultimate Marketing System: The 7 Easiest Ways To Attract Clients and Increase Margins
Thursday August 4th 11 PST, 12 MST, 1 CST, 2 PST
Cost: $0 but limited to 100 attendees
Happy Selling!
~Rick
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Will the REAL Remodelers Please Stand Up!
July 25, 2011 by Coach Rick · Leave a Comment
Consumers trying to figure out who REALLY is a remodeler isn’t easy today.
As best I can tell there are three types (I’m not going to acknowledge the unlicensed scammers)…
- The single family home builder who saw their market contract by about 80% and was forced into remodeling to keep the lights on.
- The project manager who was laid off and started a remodeling business while looking for another job to get by in the interim.
- The remodeling company whose main focus is just that- remodeling. They’re focused on building a high volume, high profit renovation company.
Now, as best I can tell, most home builders really don’t like to remodel. They’ll do it until home building comes back in their local market and then won’t go after the business.
Most out-of-work project managers either found new jobs and/or left the industry completely. Their companies weren’t designed for long term success- just a plug for short term income needs.
That leaves the “real” remodelers.
If you believe you fall into this category, here’s 7 ideas I’ve seen remodelers using to attract more buyers and maximize margins.
Watch the Video and Get the ideas here > >
Happy Selling!
~Rick
P.S. According to a 2009 NAHB builder member survey, 45% of single family home builders also provide remodeling services. If you build single family homes AND have a separate remodeling division, you’ll want to watch this video.
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Here’s a question that was posed to me from a couple of builders- “What can we do (right now) to increase our sales 10 – 30%?” How would you answer?
March 16, 2011 by Coach Rick · Leave a Comment
Here’s a question that was posed to me from a couple of builders- “What can we do (right now) to increase our sales 10 – 30%?” How would you answer?
Wow, that’s a tough question! I certainly don’t have all the answers so I gathered up 4 other internet marketing companies and asked them if they’d like to help me with the question. I received four energized “Yes” responses.
After some careful strategic planning we came up with a plan. Here it is…
- We’ll rebuild the websites in a WordPress platform so each builder can update their site without outside help
- The new website designs will focus on engaging prospects (web 2.0)
- Each site will have multiple tools to capture leads (our goal is to capture 5 out of every 100 unique visitors)
- We will conduct a comprehensive search engine marketing (SEM) campaign to maximize the traffic to each site
- Each new lead will be assigned to an automated nurturing program to encourage a phone call and/or site visit
- The sales process of each builder will be modified to incorporate the online lead tracking technology and the current “outlet mall” mentality of most buyers
- We’ll do it all in 6 months plus track and report the results (what worked and what didn’t)
We’ve submitted the case study to NAHB and hope to present the results at IBS in 2012.
The GREAT news for you is we’re going to share what we’re doing and learning along the way!
Thursday March 24th I’ll be interviewing Jennifer Brown from Tribal Blogs. Jennifer is a professional blogger and she’s going to be helping the two builder’s with their blogging and social media strategy.
You’re invited to the interview where Jennifer will share all her knowledge about blogging including what NOT to do and simple tricks to get your blog noticed and working for you.
What: Blogging Strategies for Builders: 7 Sure-fire Tactics for Making the Internet Work for You
When: Thursday March 24 11:00 – 12:00 PST, 12:00 – 1:00 MST, 1:00 – 2:00 CST, 2:00 – 3:00 EST
Cost: $0
Register: https://www2.gotomeeting.com/register/803628387
Happy Selling
~Rick
P.S. I’m limiting attendance to 100 so make sure you register and sign in a few minutes before the start of the program. If you’re not one of the first 100 you won’t get it. This webinar will be loaded with great tactics specifically for home builders and remodelers.
Sign up here https://www2.gotomeeting.com/register/803628387
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What can a home builder or remodeler do, right now, to increase sales 10 – 30%?
March 13, 2011 by Coach Rick · Leave a Comment
Hello New Home Sales Coach blog reader/subscriber!
One thing I absolutely HATE is attending webinars that say their going to teach you something and then turn into nothing but a 1 hour sales session. That’s why whenever I host webinars I fill them full of relevant content you can use right away. My thought is if you like what you hear and see and want more- you’ll check out my products and services. My webinars are the real deal and you can also bring and ask questions!
Below is a press release that’s going out to hundreds of news organizations early this week. I’m capping the webinar attendance at 100. Make sure you register and get online a few minutes before it starts so you don’t get locked out. You can register here https://www2.gotomeeting.com/register/803628387.
Happy Selling!
Rick
When a home builder or remodeler asks Rick Storlie of New Home Sales Coach how to sell their services today, they get a dramatically different answer than just 12 months ago. Over the last 5 years Storlie has meticulously coordinated a sales process for home builders and design build remodelers. The sales process is designed for what Storlie calls, “outlet mall” home buyers.
“An outlet mall home buyer is a person who has been conditioned to believe they can purchase a top quality item for a bottom of the barrel price,” Storlie recently commented. “If builders aren’t engaging their prospects early in their online research, they (builders) don’t have an opportunity to build value and subsequently get ‘outlet mall’ prices.”
So what does all this have to do with blogging?
Today, with nearly 9 out of 10 home buyers beginning their search for a home builder or remodeler online, a blog allows builders to educate home buyers through differentiation and transparency. “A builder can no longer tell a buyer how great they are through traditional advertising”, Storlie reflected. “However, if they give the prospect a reason to engage them during the prospect’s online research and provide really helpful, relevant content- the prospect will pay attention.”
According to Storlie, a blog does 5 things for builders:
1. Build trust- Potential buyers can see what the builder actually does, not just what they say they do.
2. Create value- A blog allows builders to differentiate their homes and services from their competitors.
3. Allows prospects to get to know a builder- Because a blog is informal, a builder can have a conversation where a prospect can get to know and like them.
4. Expand the reach of a builder’s internet marketing program- A blog adds new content to a builder’s website, integrates with their social media program and the posts can be distributed into cyberspace to help increase traffic to a builder’s website.
5. Doubles as sales follow-up- Regular blog posts create reasons to follow up with people and reasons for them to stay in touch.
Today, technology advancements and changes in consumer shopping patterns necessitate the integration of online marketing with a builder’s onsite sales process. Storlie suggests a static website, phone and even email aren’t enough anymore. He says new home and remodeling prospects are demanding more. And if a home builder understands how to leverage a blog it can do more for their bottom line than any other single form of advertising out there.
“If builders knew how to get started blogging and how easy it is, they could easily increase sales by 10 – 30%”, claims Storlie.
To help home builders and remodelers do just that, Storlie will be interviewing Jennifer Brown from Tribal Blogs on March 24th at 1:00 CST.
Brown will be offering 7 blogging strategies builders can use to immediately jump start their sales. There is no cost to attend the webinar.
What: Blogging Strategies for Builders: 7 Sure-fire Tactics for Making the Internet Work for You
When: March 24th, 2011 11:00 PST, 12:00 MST, 1:00 CST, 2:00 EST
Cost: $0
Registration: https://www2.gotomeeting.com/register/803628387
About Rick Storlie: Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to download Rick’s free e-book “6 Secrets to Maximizing Your Sales in any Market Revealed.” Storlie can be reached at 952-895-5566 or Solutions@NHSalesCoach.com.
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Blogging Strategies for Builders: 7 Sure-fire Tactics for Making the Internet Work for You
March 7, 2011 by Coach Rick · Leave a Comment
Blogging Strategies for Builders: 7 Sure-fire Tactics for Making the Internet Work for You
If there’s one recurring theme I hear from home builders and remodelers it’s this- “I’ve got a skeleton crew and I don’t have time to manage all the different pieces of my internet marketing plan.”
Think about it. You’re supposed to…
- Keep your website updated and add new content
- Engage in social networking
- Follow-up in a timely manner with any leads and give them RELEVANT new content
- Engage with your prospects with Web 2.0
- Expand the reach of your website through Search Engine Marketing
The secret no one is telling you is this- a web log or Blog can do all that for you AND more!
I’m thrilled to announce that I’ll be able to share an in-depth interview with a professional blogger- Jennifer Brown of Tribal Blogs. Jennifer runs a blog…for bloggers. She knows everything there is to know about blogging including what NOT to waste your time on and the simple tricks to making your blog work for you. She’ll discuss things like:
- How to realistically manage your blog
- How to structure your posts
- The best way to encourage conversation with your prospects
- How to get your blog noticed
- Tying your blog into your social media plan
And a whole lot more! Never before has the housing industry had such a specialized expert share her knowledge and expertise. The best news?
It’s FREE!
When: March 24th, 2011 11:00 PST, 12:00 MST, 1:00 CST, 2:00 EST
Register here: https://www2.gotomeeting.com/register/803628387
Happy Selling!
Rick
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129 Blog Topics for Home Builders and Remodelers Courtesy of Scott Stroud of Builder Radio…
February 28, 2011 by Coach Rick · Leave a Comment
If you missed the webinar series I presented with Scott Stroud of Builder Radio this month- Scott gave away a list of 129 blog topics for home builders and remodelers. One of the things we discussed was the frequency of blogging. Obviously your busy and may not have the time (or passion) to post blogs. However, your blog is the heart of your internet marketing program. 
When you have pre-determined topics and a ghost writer, you can blog your little heart away. Here’s the link to the list>>
Happy Selling!
Rick
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A Success Story on Home Builder Sales and Marketing From the Next Generation of Home Builders
February 21, 2011 by Coach Rick · 2 Comments
Charlie Cook, a marketing mentor of mine, sent me an email about a home builder he interviewed and their recent success. The builder is Martell Homes in Canada. They’re not a client of mine- just a home builder that is less than 5 years old and growing by leaps and bounds by shunning traditional media.
The focus of the call is on utilizing social media to grow your business. I hope you enjoy it!
Happy Selling!
Rick
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Home Builders and Remodelers- Part III of Unleashing the Sales Power of Your Website: Automate Your Follow Up with CRM is Thursday February 10th!
February 7, 2011 by Coach Rick · Leave a Comment
Home Builders and Remodelers- Part III of Unleashing the Sales Power of Your Website: Automate Your Follow Up with CRM is Thursday 
February 10th!
This is the final webinar in the 3 part follow-up series from the STANDING ROOM ONLY 2011 International Builders Show program. Erik Cofield from BuildTopia will lead a spirited discussion with Rick Storlie of New Home Sales Coach and Scott Stroud of Builder Radio.
Use this link to register https://www1.gotomeeting.com/register/815044769
| The one who follows up the best gets the sale. But following up doesn’t mean spending hours and hours on the phone trying to qualify prospects, it means spending your time with those who have already identified themselves as buyers – and automating your processes so you can tell the buyers from the ‘lookers!’ We’ll show you how in this important program. | |||||||||||||||
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