This is a great article by Melanie Notkin, Savvyauntie.com,

http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/

explaining that we may be missing 36% of female buyers ages 20 – 44…those that don’t have children.

Check it out and start thinking about what you can do as a home builder and remodeler to target this niche group of “aunts”…

When you’re done reading this article, check out my video on how home builders and remodelers are utilizing marketing strategies to attract women to their companies>>

Check out the MN Home Builders Consortium

3 Quick Questions for You…

1. Do you work in the home building or remodeling industry and would like quit competing on price alone?

2. Would you love to leverage your website for new leads?

3. Does the idea of increasing your sales conversion rate sound appealing?

Dear associate to the home building industry,

“People don’t change until the pain of staying the same outweighs the pain of the change.”

I love that quote. The only constant in life is change and today’s economy dictates that we must change and adapt to the new way of selling homes and our services/product to home builders.

You have an opportunity to learn a system that allows you to do just that. It’s called Woman-Centric Matters and there are about 100 home builders, remodelers and other businesses across the country utilizing it to make sales and grow their business no matter what the economy. Now you have an opportunity to take advantage too!

Watch the video below to get a better idea of the program…

Get more information by clicking here>>

Check out the MN Woman-Centric Consortium of Home Builders web site>>

If you attended our informational webinar or would like to see it for the first time, I’ve recorded the video and it will be posted on my web site very soon.

Get an overview flyer of the program by clicking here…wc-associate-flyer1

We will be holding a final “Think Tank” webinar on Wednesday July 15th, 2009 from 9:00 – 12:30.

If you’d like to attend that so you can get the entire overview of the program, please post a comment below and we will send you an informational kit to review prior to the webinar.

If there’s a day that doesn’t work- please let me know.

As always, please contact me with any thoughts or questions at 952-895-5566.

Are you Making it Harder to Sell and Don’t Even Know it?

The market is tough enough, wouldn’t you agree? Why then, would you make it even harder to market and sell your services today?

“What do you mean by that Rick?”

Does this sound familiar?

• Your marketing doesn’t work.

• The only thing your prospects are interested in is a low price.

• Your phone has quit ringing and your model traffic is near dead.

• The last ad you ran or postcard you mailed netted a whopping “0″ calls.

• The only thing you do is “bid” today.

You’re thinking it’s the market or just consumers in general. Maybe.

But what if you had something to do with it?

What if 90% of your problem was internal and not the external market?

Why You’re Not Selling What You Want

The reasons your not selling today are…

Your prospect’s think you’re just like every other builder AND you’re looking for your next customer, not your next prospect.

I don’t have time to get into it but if you want to know the answers to finding more prospects and converting more of them to customers, download my FREE e-guide:

6 Secrets to Maximizing Your Home Sales in Any Market Revealed (yes it’s FINALLY ready)

You can get it by clicking on this link>>

Did You Miss Me At the Becker Home Center Green Expo?

No worries, see a video of my presentation, How to Make More $Green by Building Green by clicking here>>.

You can even get a copy of my power point. Just click here (it’s FREE!)>>

Coming Soon to a Minnesota Town Near You!

I’m on the road March 19th – 22nd and speaking about how to transform builder websites into lead generation machines.

Paul Foresman of Design Basics will be speaking with me about market positioning using the Woman-Centric approach>>. We’re going to show everyone, step by step, how builders from across the country are having their best year’s yet.

Get more information and reserve your spot here>>

The last time we teamed up was at the International Builders Show and the attendees loved our message.

You can keep hoping or…

Show up, learn and start kicking some ass. It’s your choice. What will you do?

Happy Selling!

~Rick

P.S Don’t miss me out on the road! Get the details here>>

Helping contractors maximize sales in any market.  The New Home Sales Coach Transformational Sales System for home.builders and remodelers transforms dull and boring organizations into extraordinary and remarkable ones.

Click here>> and get Rick’s FREE e-guide 6 Secrets to Maximizing Your Home Sales in Any Market Revealed.

Ask Rick a question and he may feature it in an upcoming issue of Coach’s Corner>>

What’s Working in Today’s Market…

Are you a member of the Builders Association of Minnesota (BAM)?

Would you like some help in your marketing and sales efforts?

How about finding out how to double or triple your sales?

If you are an associate, home builder or remodeler, you have a once-in-a-lifetime (no B.S.!) chance to discover a system that is selling today.

I’ll be traveling the state of Minnesota the week of May 19^th – 22^nd with three other speakers to show you how builders and remodelers are transforming their websites into lead generating machines using the Woman-Centric philosophy.

Some of these builders have doubled and even quadrupled their sales!

Check out this case study and download a FREE e-guide to see how it’s being done>>

BAM has put together a first rate event “Tune Up & Jump Start: Best New Ideas For Reinventing Your Business” which delivers five of the most interesting speakers on four different days around the state giving you helpful information on topics to help you reinvent your business for the new economy.

All events will be held from 8AM – 12PM (Paul Foresman and me will be speaking from 8:00 – 9:30) , and the dates and locations are listed below. I think most of the sessions will be Free but you need to call your local home builder association to find out. The numbers are below…

Tuesday, May 19, 2009

Prior Lake

To register call 651-697-1954

Wednesday, May 20, 2009

St. Cloud

To register call 320-251-4382

Thursday, May 21, 2009

Brainerd

To register call 218-829-4982

Friday, May 22, 2009

Duluth

To register call 218-722-5707

**Also, a FREE ENERGY CODE CLASS “Major Changes to the New Residential Energy Code: Overview and Open Q & A Session” will be held in the afternoon from 1:00 pm – 2:30 pm for all members, building code officials, licensed residential contractors, HVAC contractors and insulation contractors.