This is a great article by Melanie Notkin, Savvyauntie.com,

http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/

explaining that we may be missing 36% of female buyers ages 20 – 44…those that don’t have children.

Check it out and start thinking about what you can do as a home builder and remodeler to target this niche group of “aunts”…

When you’re done reading this article, check out my video on how home builders and remodelers are utilizing marketing strategies to attract women to their companies>>