Beating Buyers at Their Own Game: The Webinar Recording Link for Home Builders and Remodelers
September 12, 2011 by coach
Beating Buyers at Their Own Game: The Webinar Recording Link for Home Builders and Remodelers
1st- Here’s the recording for last Thursday’s Beating Buyers at Their Own Game webinar with Hallmark and NIH Homes.
You can watch/listen to the recording here > >
I’d like to thank Chris Knudsen and Jeremy Skogquist for sharing their stories and the strategies they’re using to outsell their competition at higher margins.
2nd- This is just for you…
Chris and Jeremy asnwered three questions as part of their case study and revamped marketing efforts.
- Who is my IDEAL prospect/buyer?
- Why would a prospect buy from my company?
- Why would a prospect feel my company is relevant & different in today’s market?”
In order to answer these questions they had to join an elite club. It’s called the 10% club.
I’ve found only about 10% of builders out there have the humility to seek assistance and drive to implement new strategies consistently. They don’t make excuses, they just “do.”
I know “remodeling” your business is not for everyone. But if you’re considering joining the 10% club, here’s a chance to “kick the tires” and make up your mind.
I’ve broken their case study down to show other home builders and remodelers the step-by-step tools Hallmark and NIH have used to increase sales and margins.
I’m happy to be able to share these successful strategies with anyone who is serious about marketing and sales.
Just click on this link. You’ll get a first hand look at how they did it along with specific examples. No cost. Just see if you like it.
Don’t forget to watch for part two and three of our case study webinar series where Chris and Jeremy we’ll be discussing what they’re doing to generate a steady stream of leads and the sales process they’re using to convert them into sales.
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New Home Sales Coach Offers Builders Free Marketing Strategies on How to Increase Profits in Today’s Price Conscious Market
September 6, 2011 by coach
Rick Storlie of New Home Sales Coach will be interviewing two home builders who are beating buyers at their own game on Thursday September 8th. The builders, 
Hallmark Homes of Utah and NIH Homes of Minnesota, will reveal how they’re using the “low price” mentality in today’s housing market to ramp up sales and margins.
With nearly every media outlet reporting on the abysmal housing market today’s new home buyers are more than ever focused on price. While this focus has caused many builders to shut their doors, there are at least two companies using it to their advantage.
“Around 2007 a paradigm shift began in the housing industry. Home buyers began to heavily scrutinize their purchase as the housing markets across the country began to see home values fall,” Storlie recently commented. “When you combine that with the rise in foreclosure and short sale home purchases, most builder’s production came to a screeching halt.”
Storlie contends the dominant home buyer perception in markets across the country is that bank owned homes are a great deal. “Ask any real estate agent who works with buyers and they’ll tell you the first homes they (buyers) want to look at are bank owned,” said Storlie. “Everybody thinks foreclosures are a great deal.”
According to Storlie, prior to 2007, most housing markets had a ratio of 85 – 95% used home sales to 5 – 15% new home sales. In many areas today, new home sales comprise less than 5% of total sales.
“Building a home has become an afterthought and normally perceived as a premium purchase,” said Storlie. So is hope lost for home builders? Absolutely not says Storlie.
“Because today’s home buyers are so price focused, builders can use that to their advantage to get noticed. You’re (a home builder) never going to be lower priced that a foreclosed home but if you can get in front of more buyers, you can use their desire to get the best deal to your advantage,” Storlie commented.
Here’s some of what will be covered at the September 8th webinar:
- The one critical thing each builder is doing the very first time they meet a buyer (even online)
- How to tap into your buyers decision making process
- The trick to tying your online message into your onsite sales process
Registration information for the September 8th online seminar is below.
Beating Them at Their Own Game: How Two Builders are Increasing Profits in Today’s Price Conscious Market
Thursday September 8th 11 PST, 12 MST, 1 CST, 2 PST
Register here https://www2.gotomeeting.com/register/375964202
Cost: $0 but limited to 100 attendees
About Rick Storlie: Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to download Rick’s free e-book “6 Secrets to Maximizing Your Sales in any Market Revealed.” Storlie can be reached at 952-895-5566 or Solutions@NHSalesCoach.com.
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Beating Buyers at Their Own Game: How Two Builders are Increasing Profits in Today’s Price Conscious Market
August 23, 2011 by NHSC
Chris Knudsen of Hallmark Homes and Jeremy Skogquist of NIH Homes are relatively new comers in the world o
f home building. Both of them work/own second generation home building companies, both are under 40 and both are beating the market.
Please join us for an intimate interview where Chris and Jeremy will share how the next generation of home builders are growing their business today.
They’ll discuss…
- What they’ve done to position their companies to appeal to today’s buyers
- How they are using buyer’s “low price” mentality to their advantage
- How they avoid “bidding” situations
- Why they don’t call themselves “home builders”
- What they’re doing to increase profitability
I’d like to thank Chris and Jeremy ahead of time for sharing their strategies and helping other builders figure out this new economy!
There is no cost for this webinar but space is limited to 100. This one will fill up so make sure you register and get on the call early!
When: Thursday September 8th at 11:oo PST, 12:00 MST, 1:00 CST, 2:00 EST
More information and to register https://www2.gotomeeting.com/register/375964202
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Are You Raising Grass?
August 2, 2011 by Coach Rick
“My father used to play with my brother and me in the yard. Mother would come out and say, ‘You’re tearing up the grass.” 
“We’re not raising grass,’ Dad would reply. ‘We’re raising boys.’”
~Harmon Killebrew
Are you raising boys or raising grass?
When you’re trying to sell your building services, it’s easy to get your priorities mixed up – And end up “working on stuff” every week, without ever seeing enough new leads and profitable sales.
My clients have 7 things that get done NO MATTER WHAT ELSE HAPPENS every week.
Why?
Because if these 7 things happen, they generate good leads and close more sales at higher margins. If they don’t, we have a bad week.
Simple.
What are the 7 things?
THESE.
Happy Selling!
~Rick
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The Ultimate Remodeling Marketing System
August 1, 2011 by Coach Rick
Rick Storlie of New Home Sales Coach will be releasing his Clients Delivered Done For You Ultimate Marketing System for Remodelers on Thursday August 4th. As part of the release Storlie will be speaking with marketing expert Kevin St. Clergy on the seven easiest ways to attract clients and increase margins.
Mark Newman of Remodeling Magazine reported recently that the Leading Indicator of Remodeling Activity (LIRA) projects remodeling spending to flatten out and 
possible decline by 4% through the first quarter of 2012.
Does this mean doom and gloom for remodelers? Absolutely not according to Storlie. “Nationally home improvement spending is still projected to top 100 billion dollars in 2012. The key now is to figure out how to get your slice of the pie.”
Storlie says that means following a system with a proven track record of generating new leads and converting a high percentage into profitable buyers. That’s exactly what he’s offering to remodelers on August 4th.
“There are two things keeping remodelers from growing in this market. The first is a lack of time. The second is the inability and even fear of changing,” Storlie recently commented. “The Clients Delivered Done For You Remodeling System takes care of both of those.”
Storlie’s system works on seven facets.
- Attracting new leads online
- Engaging them with information they’re looking for
- Retaining them
- Closing a high percentage into sales
- Optimizing profits & generating referrals
- Automating the process
- Delegating everything
Registration information for the August 4th online seminar is below.
The Remodeler’s Ultimate Marketing System: The 7 Easiest Ways To Attract Clients and Increase Margins
Thursday August 4th 11 PST, 12 MST, 1 CST, 2 PST
Cost: $0 but limited to 100 attendees
Happy Selling!
~Rick
