Comments on: As a Home Builder and Remodeler- How do You Move Your Business Forward in 2010? Maybe it’s Time for a New Hammer http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/ How to Maximize New Home and Remodeling Sales Tue, 20 Jul 2010 04:13:14 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Coach Rick http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-101 Coach Rick Wed, 18 Nov 2009 19:36:15 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-101 Dale, A suggestion for your problem- as a company, define what you do best and WHO you do it best for... Focus on that demographic and don't look back. You'll never miss the prospects that don't see the value in what you do- they're not going to buy from you anyway. Thanks for posting and happy selling! Dale,

A suggestion for your problem- as a company, define what you do best and WHO you do it best for…

Focus on that demographic and don’t look back. You’ll never miss the prospects that don’t see the value in what you do- they’re not going to buy from you anyway.

Thanks for posting and happy selling!

]]> By: Coach Rick http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-100 Coach Rick Wed, 18 Nov 2009 19:33:56 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-100 Ed, I thinks the analogy for you would be trying to sell a home on Facebook. Seth was pointing out that distributing a press release through social media is not the best use of the medium. A PR firm needs to come up with a new "hammer" with social media just as a home builder or Realtor needs to use social networking/media for maintaining a building relationships that will lead to a face-to-face meeting- AND THEN to a sale. Thanks for posting and keep up the good work! Ed,

I thinks the analogy for you would be trying to sell a home on Facebook. Seth was pointing out that distributing a press release through social media is not the best use of the medium. A PR firm needs to come up with a new “hammer” with social media just as a home builder or Realtor needs to use social networking/media for maintaining a building relationships that will lead to a face-to-face meeting- AND THEN to a sale.

Thanks for posting and keep up the good work!

]]> By: Coach Rick http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-99 Coach Rick Wed, 18 Nov 2009 19:31:19 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-99 Great thoughts Jessica. Thanks for sharing! Great thoughts Jessica. Thanks for sharing!

]]> By: Coach Rick http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-98 Coach Rick Wed, 18 Nov 2009 19:30:34 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-98 Tim, Good for you- you've found a niche! Now you need to ask your customers how the rest of their lives will be enhanced with the extra money they AREN'T spending on utility bills. Great job and thanks for sharing! Tim,

Good for you- you’ve found a niche! Now you need to ask your customers how the rest of their lives will be enhanced with the extra money they AREN’T spending on utility bills. Great job and thanks for sharing!

]]> By: Tim Johnson http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-96 Tim Johnson Wed, 18 Nov 2009 00:33:34 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-96 As an energy efficient home builder we are concentrating on building low maintenance, high quality, affordable homes with low utility costs. With the right insulation package and careful air sealing, the right windows and ventilation systems and careful details we can sell everything we can make with our small crew. People like small heating bills! (We live in zone 7). The home we are currently building has been modeled by an Energy Star consultant, is 1800 sq. ft. and heating costs for a year will be around $200. Our design temp is -22 degrees F. It is not difficult to do, it is mostly attention to details. As an energy efficient home builder we are concentrating on building low maintenance, high quality, affordable homes with low utility costs. With the right insulation package and careful air sealing, the right windows and ventilation systems and careful details we can sell everything we can make with our small crew. People like small heating bills! (We live in zone 7). The home we are currently building has been modeled by an Energy Star consultant, is 1800 sq. ft. and heating costs for a year will be around $200. Our design temp is -22 degrees F. It is not difficult to do, it is mostly attention to details.

]]> By: Jessica Earle http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-95 Jessica Earle Tue, 17 Nov 2009 22:14:38 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-95 Rick: I believe you have a point! Using an old hammer won't work anymore. I believe that builders need to focus now on the consumers and not completely on the housing plans. As a New Homes Lister and an architect's daughter, the new generations are all focusing on finding everything via internet. We find everything from the best deals to where the best place is to live! Social media can help lead the consumers to you, but the builder needs to figure out how to get them to come see a home. And the best way is a fully finctioning website that can give the builder real time results. The generations are more internet savvy and also, sadly, a bit lazy in getting more information. We need to provide them with that information to make them driven to come see the homes. Just a bit of my mind. -Jessica Rick: I believe you have a point! Using an old hammer won’t work anymore. I believe that builders need to focus now on the consumers and not completely on the housing plans. As a New Homes Lister and an architect’s daughter, the new generations are all focusing on finding everything via internet. We find everything from the best deals to where the best place is to live! Social media can help lead the consumers to you, but the builder needs to figure out how to get them to come see a home. And the best way is a fully finctioning website that can give the builder real time results. The generations are more internet savvy and also, sadly, a bit lazy in getting more information. We need to provide them with that information to make them driven to come see the homes.

Just a bit of my mind.
-Jessica

]]> By: Ed Dropps http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-94 Ed Dropps Tue, 17 Nov 2009 15:50:32 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-94 Rick, I do agree with most of the post but am a little unclear about the social media part. I view social media as a way to get our name out there further, and keeping our name out there. Maybe I didn't fully understand what Seth meant, but how could any social media be a bad thing? We as Accent Homes are constantly trying to do things differently to set ourselves apart from the rest, and people seem to be finally catching on. I couldn't agree more that doing the same thing over and over again will not work anymore. It is quite obvious by looking around and seeing what seems to be less and less builders in business, and most of those builders were chugging along doing the same thing over and over again. My 3 cents. Ed Rick,

I do agree with most of the post but am a little unclear about the social media part. I view social media as a way to get our name out there further, and keeping our name out there. Maybe I didn’t fully understand what Seth meant, but how could any social media be a bad thing? We as Accent Homes are constantly trying to do things differently to set ourselves apart from the rest, and people seem to be finally catching on. I couldn’t agree more that doing the same thing over and over again will not work anymore. It is quite obvious by looking around and seeing what seems to be less and less builders in business, and most of those builders were chugging along doing the same thing over and over again.

My 3 cents.
Ed

]]> By: Dale Gruber http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-93 Dale Gruber Tue, 17 Nov 2009 13:36:01 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-93 Rick: I agree with your thinking that it will we will need to become more of a psycologist in dealing with customers. Yes the baby boomers are for the most part still thinking the old way, but are becoming more and more techy. We live in what I call a "Right now society" X & Y don't wait for anything, so other age groups are becoming similar. This is very tough to respond to especially in the remodeling when it takes a few days to get back with prices. We have to let them know that in order to give them the best value for their dollar we need a few days to come up with a solution. Works sometime, and sometimes they will not wait. My 2 cents. Dale Rick: I agree with your thinking that it will we will need to become more of a psycologist in dealing with customers. Yes the baby boomers are for the most part still thinking the old way, but are becoming more and more techy. We live in what I call a “Right now society” X & Y don’t wait for anything, so other age groups are becoming similar. This is very tough to respond to especially in the remodeling when it takes a few days to get back with prices. We have to let them know that in order to give them the best value for their dollar we need a few days to come up with a solution. Works sometime, and sometimes they will not wait.

My 2 cents.

Dale

]]> By: Scott Stroud http://www.nhsalescoach.com/blog/landing-perfect-prospects/as-a-home-builder-and-remodeler-how-do-you-move-your-business-forward-in-2010-maybe-its-time-for-a-new-hammer/comment-page-1/#comment-92 Scott Stroud Mon, 16 Nov 2009 18:56:13 +0000 http://www.nhsalescoach.com/blog/?p=351#comment-92 Rick - You nailed it! Thanks. Rick – You nailed it! Thanks.

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