I found this fascinating quote today:

With the expansion of the marketer’s toolbox to include social media, marketing is no longer about pushing out one way communications. The marketing world is no longer defined solely by impressions; it’s now a world of interactions. Today’s marketing includes the customer’s voice throughout the process, whether it’s intentional or not. Customers will talk online and comment on a brand’s marketing campaigns, products, services, and even how a company treats employees. It’s not enough to think about how companies communicate outwards; it’s just as important to think about how customers can communicate back, with each other, and arguably most importantly, with new prospects.adamhcohen.com, The New Marketing Funnel, Aug 2009

You should read the whole article.

What this video DOESN’T explain about social media is the relevance to a woman’s research process for new homes and remodelers. The information is, however, fabulous!

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Happy Selling!

~Rick

This comes courtesy of  Kevin & Monica Ray, Realtors from MissoulaMontana. It’s a great summary of how you should be using photos and videos as part of your Multi-Step Marketing and Selling.

Realtors, Builders and Remodelers more or less use the same photo and video tools to market themselves which makes this a can’t miss article.

Click here for the story>>