March 6, 2014 by Rick
Did you know that 90% of home buyers start their search online? Did you know that 25% of online traffic is coming from a mobile device like an iPad or smartphone?
If your website and social media strategy isn’t optimized for the mobile user you’re throwing away traffic.
Most homebuilders and remodelers are neglecting their mobile audience – tech-savvy 18- to 29-year-olds with a college degree or higher and making more than $75,000 a year.That’s a DEMOGRAPHIC YOU WANT TO CAPTURE – not alienate.
That’s just one of the mistakes that many home builders make with their online presence.
Other common mistakes include not keeping track of your stats, not capitalizing on local keywords and phrases, and not updating your website.
If you want to avoid these mistakes join Greg Bray, of Blue Tangerine Solutions, and me for a special webinar next week (Thursday, March 13th – 2pm EST).
Greg and I will be covering The 7 Biggest Mistakes Homebuilders Make with their Websites. We’ll show you how to optimize your website for browsing from all different devices – which will increase your traffic exponentially.
Friday is the last chance to sign up for my overview of our Ubix Lead Management System. It takes 30 minutes and can accelerate your lead generating efforts.
Hurry, only two days left of this exciting opportunity!
There’s no obligation and you won’t want to miss this – so sign up today!
February 25, 2014 by Rick
If you’ve attended any of my recent webinars, you know that my specialty is helping home builders and home remodelers automate their lead generation and sales processes.
You might be thinking, “we already do email blasts” or “we already do drip email campaigns.”
Although both email marketing and drip campaigns are an important part of – what I call our “Functional Sales System,” – it really is just the tip of the iceberg.
One of the critical pieces of the system is our Ubix Web Automation Technology.
Think of Ubix as the engine. It drives the system.
For example, it can legally and ethically spy on every prospect who visits your website.
Ubix can tell you how often each prospect visits your site, where they hangout, and how much time they spend – just as an example.
But Ubix goes beyond that…
We’ve developed a proprietary algorithm that rates your prospects, based on all of their online behaviors. It determines which of your prospects are in the “call immediately” category, and which are simply in the “tire kicking” phase.
All your sales people need to do each day is open up Ubix, click on a special link, and they will know exactly who to connect with in-person. These will be the prospects who are in their “nearly-final” decision making phase.
Pretty powerful stuff – wouldn’t you agree?
I’d like to walk you through the system so you can see, first-hand, how Ubix works.
So I’ve scheduled four 30-minute, group sessions in the next two weeks.
There is absolutely no obligation, simply an overview of how it all works.
I want you to see for yourself where the home building and home remodeling industry is heading, thanks to technology.
If you didn’t get a chance to see our recent webinar titled “No Model – No problem” (an encore presentation from the International Builders Show) - I want to give you an opportunity to catch the replay.
This webinar is jam-packed with useful information about using a combination of platforms – your website, social media, and systems likeUbix – to remain competitive in today’s market.
To watch the replay, CLICK HERE.
Plus – our Resource Guide will be extremely helpful. DOWNLOAD YOUR COPY BY CLICKING HERE NOW.
February 12, 2014 by Rick
Last week at the International Builders Show, I teamed up with Greg Bray of Blue Tangerine Solutions, and Scott Stroud of Builder Radio to put on a presentation titled “No Model – No Problem.”
We had about 250 attendees, and dozens of requests for us to put on this presentation in webinar format after the IBS.
So we’ve scheduled that webinar for Thursday, February 20th – 2pm EST, 1pm CST, noon MST, and 11am PST.
Just to give you a sneak preview:
Greg will start by covering the seven biggest mistakes home builders and home remodelers make with their websites that cause them to miss out on tons of targeted traffic.
I don’t know about you, but attracting a flood of the right kind of traffic seems like a good thing.
Next, Scott will be going through his recommendations for using social media the right way.
He’ll share his recommended platforms, and how to use them to attract and connect with good leads.
I’ll be teaching you how to take those leads that you’re generating, and nurturing them on autopilot.
There’s no need to cold call ever again. Now you only connect with the leads that have become “hot prospects” because they received good information and follow-up connections using technology.
This encore presentation is loaded with business building tips that can impact your bottom line immediately. Mark your calendar and reserve your spot.
PS: By the way – all attendees will receive a copy of a special White Paper that the three of us wrote where we go into even greater detail on each of these topics.
PPS: We know this webinar will be jam-packed so reserve your seat now by CLICKING HERE.
January 28, 2014 by Rick
Coach Rick here…
It’s hard to believe the International Builders Show is already next week. Are you attending?
Here’s a quick preview of my presentation at IBS titled: “No Model – No Problem.”
With the way technology is impacting our industry, this is really a “must-see” presentation. It’s being held on Tuesday, February 4th from 10am to 11am in South Hall Room 227.
I’m presenting with Scott Stroud from Builder Radio, and Greg Bray from Blue Tangerine Solutions.
Scott will be covering social media. That world changes so rapidly that it’s nearly impossible to keep up.
That’s why Scott will share his recommendations for long term social media strategies that are immune to the constant fluctuations.
Greg is a search engine marketing pro.
SEO isn’t just about slapping some keyword phrases into your plugin. It takes a well-planned strategy to do it right – and by “do it right” – I mean your Search Engine Marketing results in a flood of traffic to your website.
As you know, I’m Rick Storlie of New Home Sales Coach. Not only do I help home builders and home remodelers increase their sales , and implement smart cutting edge marketing techniques – I’m all about automation.
From my perspective, the best way to outdo your competition is by automating your lead attraction and nurturing process.
As you can see – our presentation will be jam-packed with information.
But I don’t want to just stop there…
On Wednesday, I’ve planned a special breakfast where I’m going to demonstrating some new, revolutionary tools that take “automation” to an entirely new level.
I think you’re going to be blown away by what these systems can do for you…
(Plus – the food at the Renaissance Hotel is fabulous – and breakfast is on me!)
All I ask is that you make a reservation.
Breakfast is being held on Wednesday, February 5th – 7am to 9am at the Renaissance Hotel.
And by the way – one of the benefits of being at the IBS is an opportunity to meet in-person to review your sales and marketing strategies, and discuss any challenges you’re having with your business.
I have 8 time slots available (but they are filling fast). Simply indicate that you are interested in connecting with me when you register for breakfast – and one of my team members will be in contact with you to get it scheduled.
See you next week,
January 23, 2014 by Rick
Coach Rick here…
The International Builders Show 2014 is rapidly approaching – and I hope you’ve made the decision to attend. You’ll come away with innovative ideas and lots of great tools for taking your home building or home remodeling business to the next level this year.
I’m going to be there – and I’ve got several things happening that I hope you will attend.
First – I’m honored to be chosen as one of the breakout session Speakers.
I’m presenting with two industry friends – Greg Bray and Scott Stroud – and our session is titled “No Model, No Problem.”
These days, with tighter lending restrictions being forced down our throats, it’s making it tougher for many home builders and home remodelers to get financing for building models.
Don’t worry – we’re going to show you how to put tech tools to work to attract some of your very best prospects – even if you don’t have a model to show them.
Our breakout session will be held on February 4th from 10 am to 11am in South Hall Room 227.
Second – I’d like to invite you to be my guest for breakfast.
Yes, you read that correctly. Breakfast is on me!
Wednesday, February 5th – 7am to 9am at the Renaissance Hotel.
This is a great opportunity to meet and network with other builders and remodelers. (What can I say – my clients are some of the very best in the industry.)
Plus, we’re releasing some new, cutting edge tools that I’ll be explaining during breakfast. It will include:
- A Live Demonstration of the Ubix Sales System.
- A preview of our New Lead Capture and Follow-up Tool called “Your Personal Designer”
- The Ubix Referral Manager Release! This is an ongoing, automated process for generatingmore referral leads.
All I ask is that you register, so I make sure we don’t run out of food.
Third, attending the IBS gives us a great opportunity for us to connect in-person to talk specifically about any of your business challenges. I have a limited number of time-slots available. Simply let me know you’d like to connect when you register for breakfast.
I’m looking forward to seeing you there. If you have questions or comments for me – simply enter them in the box below.