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Summer Video Series for Home Builders and Remodelers- Three Steps to Perfecting Your Closing Process

August 19, 2014 by  

Coach Rick here.

I attended my first NAHB International Builders Show back in 1999. It was there I was introduced to Tom Richie, Myers Barnes, Bob Schultz and other industry sales trainers. I’d book myself from morning to afternoon in different classes and take notes furiously. On the plane ride home I’d attempt to “connect the dots” of the bits and pieces of information from each program.

I didn’t have my “light bulb” moment until I started to buy the books and attend the training programs of these speakers. Back then, before the advent of the internet’s role in the new home and remodeling buying process, you could spend a few days learning strategies to close more sales and start using them in your model the following Saturday.

Fast forward 15 years…

Today, builders have to be a lot more savvy about selling. Everything is transparent and as one of my mentors put it, “you can’t hide behind your logo!” I’ve spent many years perfecting my process of closing a new home/remodeling buyer. I’ve taken everything I’ve learned from the old guard sales trainers, tested and improved the strategies myself AND combined cutting-edge Web Marketing Automation to quadruple the potential of a new home and remodeling salesperson.

“If you have the right training and tools today, connecting and selling prospective new home and remodeling buyers is a three step process.”

I’m not going to go so far and say this is my best video yet, but- I’d rank it top 5. In a few minutes I clearly show you:

  1. How to perfectly time the most opportune moment to close
  2. Three simply steps to DRAMATICALLY improving your process of closing a deal

Ask a Favor?

So, here it is. If you like it, think you have a better idea or believe I’m out in left field I’d love to hear about it! Tell me what you think of the video and what other topics you’d like me to cover in the comments section below!


~Rick

P.S. For a more thorough discussion of this topic and many others, join my Linkedin or Facebook Discussion Groups Automated Sales for Home Builders and Remodelers.

Click here for the Linkedin Group

Click here for the Facebook Group

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Summer Video Series for Home Builders and Remodelers- How to Close More Sales with Less Effort

July 31, 2014 by  

Coach Rick here.

Happy August! As we enter the dog days of summer I’m going to share a few videos on how to convert more of your prospects into buyers. Tell me if you’ve heard this one…

“You can’t lose something you never had!”

That’s a quote I learned when I first started selling back in 1992. Think it still holds true? Play the video below to find out the answer along with…

  1. How your prospect’s define value and what you need to do if they don’t see it
  2. Where to find high quality prospects
  3. The #1 way to convert prospects into buyers

I have to admit I’m a sales guy through and through. And one of the most enjoyable aspects of working with builders like you is tying the technology side of today’s sales process into solid design/build sales technique. Enjoy the video!

Ask a Favor?

Tell me what you think of the video and what other topics you’d like me to cover in the comments section below!


~Rick

P.S. For a more thorough discussion of this topic and many others, join my Linkedin or Facebook Discussion Groups Automated Sales for Home Builders and Remodelers.

Click here for the Linkedin Group

Click here for the Facebook Group

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Summer Video Series for Home Builders and Remodelers- The #1 Tech Tool to Close Leads into Buyers

July 23, 2014 by  

Coach Rick here.

Ok I’m going to date myself a bit. When I started selling new homes my four tech tools were…

  1. A phone/fax/answer machine
  2. A 386SX desktop computer (88% faster than the previous model)
  3. 8- 3.5″ disks for an off the shelf ACT! customer relationship management software
  4. A bag phone in my car (remember those!)

My oh my how things have changed! Today we have all sorts of gadgets, apps and software available to us to make our jobs of selling new homes and remodeling projects easier. It can make your head spin! So, in today’s video I’ve filtered out all the hype and show you three critical items when it comes to using tech tools to close deals.

In this video you’ll find:

  • The #1 tech tool (bar none) for converting leads into buyers
  • How to tie online and offline follow-up together
  • The process for converting 50% of your A prospects into buyers

Ask a Favor?

Tell me what you think of the video and what other topics you’d like me to cover in the comments section below!


~Rick

P.S. For a more thorough discussion of this topic and many others, join my Linkedin or Facebook Discussion Groups Automated Sales for Home Builders and Remodelers.

Click here for the Linkedin Group

Click here for the Facebook Group

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Summer Video Series for Home Builders and Remodelers- How to Avoid Wasting Time Following up with Bad Leads

July 16, 2014 by  

Coach Rick here.

How’s your summer so far? Hope you’ve been able to get in a fishing trip or family vacation :)!

This weeks topic is one near and dear to my heart, because I’ve wasted countless hours chasing down dead end leads. Next to getting skunked at an open house, there’s nothing more frustrating investing precious time and energy into dead end follow-up.

Good news!

In this video you’ll find:

  • How to identify hot leads and avoid spending time on bad ones
  • Timing your follow-up to get a response
  • The #1 way to close your leads

Ask a Favor?

Tell me what you think of the video and what other topics you’d like me to cover in the comments section below!


Thx much!

~Rick

P.S. For a more thorough discussion of this topic and many others, join my Linkedin or Facebook Discussion Groups Automated Sales for Home Builders and Remodelers.

Click here for the Linkedin Group

Click here for the Facebook Group

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Summer Video Series for Home Builders and Remodelers- How to Use What Your Leads are Looking at Online to Make More Sales

July 3, 2014 by  

Happy 4th of July!

Coach Rick here.

I hope you had a good holiday and enjoyed some well deserved time off!

It’s back to reality and this week my video is all about how to use what your leads are looking at on your website to make more sales.

In this video you’ll find:

  • How to stop guessing what your leads are interested in when you engage them and follow-up with information they’ll jump at
  • The most popular content on your website- if you miss this you’re out of business!
  • The #1 way to present your services, no matter who the prospect is

Ask a Favor?

Tell me what you think of the video and what other topics you’d like me to cover in the comments section below


Thx much!

~Rick

P.S. For a more thorough discussion of this topic and many others, join my Linkedin or Facebook Discussion Groups Automated Sales for Home Builders and Remodelers.

Click here for the Linkedin Group

Click here for the Facebook Group

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