Clearing Away the Fog: 5 Simple, Streamlined Audio and Video Secrets for Builders Webinar Recording
June 27, 2011 by Coach Rick · Leave a Comment
In case you missed last Thursday’s webinar with Shay Schwartzman, you can watch the webinar here.
Shay did a great job of showing specific actions you can t
ake to use video for your website, social media, search engine optimization and sales follow-up.
Happy Selling!
~Rick
P.S. Pay particular attention to the parts on unbranded vs branded videos and using DVD’s as part of your sales process. Watch the webinar here>>
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3 Simple Streamlined Video Tactics for Builders
June 20, 2011 by Coach Rick · Leave a Comment
3 Simple Streamlined Video Tactics for Builders
There I was- watching my beaming 6 year old daughter lining up for her kindergarten graduation. My wife Nancy had gotten to the school early and reserved front row seats. The ceremony started and I pulled out my video cam and started to record.
Not more than a couple of seconds into it, I saw this red icon of an empty battery with the words “critical battery,” on the screen. The next thing I knew, my camera was dead!
Without a moment to spare I whipped out my smart phone and started to record.
As I was recording some questions went through my head…
- How will I edit these clips?
- How can I string them together to make one video?
- How can I share them with my friends & family
At this point, I didn’t have an option. I had to go with what I had.
Find out What a TRUE Video Expert Recommends here>>
Are you Missing Out?
For the last couple of years I’ve experimented with video and worked with some of my clients creating professional videos for their websites. Yet, for all my encouragement, very few of my clients ever shot their own videos.
How about you?
Have you thought of or maybe tried to shoot videos for your marketing, advertising or sales process?
From what my clients have told me, there seems to be 4 main stumbling blocks to using video…
- “I don’t have the right equipment.”
- “My video won’t be good enough to use.”
- “How do I edit my video?”
- “How do I use it in my marketing, advertising and sales?”
3 Tactics I Learned
When I was forced to use my phone I discovered 3 simple tactics you can use too.
- Your Phone is ALL you Need- I spent a little time playing around my phone’s video camera and came to realize it had a zoom on it (among other adjustments) so I could get some close up shots. My phone could easily become my main video recorder!
- I Didn’t Need my Computer- I ended up shooting about 6 short videos. After I shot them I was able to “share” them with my YouTube Channel right from my phone- never having to upload them to a computer.
- No Software Necessary- Not only did YouTube’s Video Editor allow me to “stitch” my short videos together into 1 main video, I could trim the length, set what type of transitions I wanted between the clips and even remove some of the shakiness of a hand held video.
The simplest way to integrate video into your marketing plan is here>>
What do Your Prospects Want to See?
If you track analytics on your website you already know…photos, plans and projects (pricing ranks up there too!). What better way to show your prospects what you do than video?
If I can use my phone to create a 4 minute video of my daughter’s kindergarten graduation why couldn’t you chronicle some of your remodeling projects or new builds?
Your prospects would love to look at your video content. They’d get to know you, see how you do things, learn about your superior quality, hear from your clients…the list goes on and on!
So, with this in mind, I’ve decided to bring in a video expert to teach me and my clients the tricks of the trade. I met a guy named Shay Schwartzman who is a professional video producer. He’s developed a simple “do it yourself” system designed for remodelers and builders.
He’ll be sharing it with up to 100 people on Thursday June 23rd. You can get more information and register to attend here.
Happy Selling!
~Rick
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The #1 Way to Introduce Your Home Builder or Remodeler “Story” to Your Prospect
June 14, 2011 by Coach Rick · Leave a Comment
I don’t know about you but I’ve always struggled telling my builder story to a prospect. I know it must be done but more often than not, my prospect’s eyes start to glaze over.
In the past I’ve focused on following the 3 to 1 rule in selling. That is, no more than 3 “telling” statements for every 1 question. Since your builder story is comprised of 3 sections, who we are, what we’ve done and why use us- I needed 2-3 questions to get through it.
The problem is, the questions are normally simple “yes” or “no” answers and they didn’t do a whole lot to keep the attention of my prospects.
Fortunately for me AND you, I have the privilege of working with some great salespeople- and one of them, Justin from Seattle, taught me a FANTASTIC intro question for a builder story. It goes like this…
Builder: “Have you built/remodeled a home before?”
Prospect: “No.”
Builder: “Since we would be the first builder you’d be working with, what things would you like to about about (builder) before you’d consider hiring us?”
Listen to answers and dig deeper.
Builder: “Have you built/remodeled a home before?”
Prospect: “Yes.”
Builder: “Why aren’t they doing the project for you?”
“What criteria did you use to choose them?”
“On a scale of 1 to 10 with 10 being the highest, how would you rate your building experience?”
“How would you rate your ownership experience (warranty, craftsmanship, design, etc)?”
At this point Justin summarizes their answer and introduces his builder based on what’s important to the prospect. He immediately gains trust and rapport with the prospect and his closing ratio confirms it!
Thanks for the tip, Justin.
Happy Selling!
~Rick
