How does a home builder close the sale? Here’s one tactic that’s pretty cool
May 20, 2011 by Coach Rick · Leave a Comment
I recently commented on a Linkedin discussion regarding “How do you present your bid/offer to prospects?” As I was following the thread a builder by the name of Ken 
Bilgrien made this comment…
“Someone told me years ago, that when the kids pick out their bedrooms, you have a sale. We always put the kid’s names on their bedrooms when we draw plans. If you want to get a sale, just ask the kids to choose their rooms or any other feature that might be personal to them.”
I immediately envisioned sitting at a table with my prospects and opening up the concept plan with personalized labels of the requested elements or chosen rooms.
“Ken’s gourmet cooktop”
“Janet’s whirlpool tub”
“Missy’s bedroom”
“Bill’s man cave”
WOW! Can you imagine the emotional impact? You’d leave any of your competitors in the dust. Your prospects would immediately be thinking, ‘these guys GET it. I LOVE working with them!’
Give it a try. I’d love to hear how it works.
Thanks Ken!
Happy Selling
~Rick
Related Posts:
It’s This Thursday- Your Chance to Dominate Your Local Builder Competitors!
May 3, 2011 by NHSC · Leave a Comment
Have you ever lost that deal to one of your local home builder or remodeler competitors that really burned your britches? I know I have!
Would you like to pay them back- and then some?
Make sure you attend this Thursday’s webinar on how to dominate your competitors using local search.
- It’s fast
- It’s relatively simple
- It can make you a boat load of new sales
- And wouldn’t it be fun to get some payback!
What: How to Dominate Your Local Builder Competitors with Google Places Webinar
When: Thursday May 5th 11 PST, 12 MST, 1 CST, 2 PST
Where/Register: https://www2.gotomeeting.com/register/905629690
Why: Do it before they do it to you!
Cost: $0 but limited to 100 attendees
Related Posts:
It’s This Thursday- Your Chance to Dominate Your Local Builder Competitors!
May 3, 2011 by Coach Rick · Leave a Comment
Have you ever lost that deal to one of your local home builder or remodeler competitors that really burned your britches? I know I have!
Would you like to pay them back- and then some?
Make sure you attend this Thursday’s webinar on how to dominate your competitors using local search.
- It’s fast
- It’s relatively simple
- It can make you a boat load of new sales
- And wouldn’t it be fun to get some payback!
What: How to Dominate Your Local Builder Competitors with Google Places Webinar
When: Thursday May 5th 11 PST, 12 MST, 1 CST, 2 PST
Where/Register: https://www2.gotomeeting.com/register/905629690
Why: Do it before they do it to you!
Cost: $0 but limited to 100 attendees
