4/22/11 Dominating Your Local Home Builder and Remodeler Competitors
April 22, 2011 by NHSC · Leave a Comment
Dominating Your Local Home Builder and Remodeler Competitors
A few years ago I was discussing a wildly successful new neighborhood with a land developer. After we talked about how well the project was selling I kept wondering why he
didn’t develop this piece of property himself (it was literally in his backyard).
He looked me directly in the eye and said, “Rick, we fell asleep at the switch!”
I give him credit for his honesty. After all, the project probably netted the other developer several million dollars and I’m sure he had already endured many sleepless nights over his mistake.
Don’t Make a Mistake that Might Cost You Millions of Dollars!
It’s easy to look at a lot sale, new home or remodeling project where you didn’t get the job and understand your income loss. What’s much more difficult to understand (and quantify) is opportunity cost.
Can you think of a time where a competitor took out an ad, got a great billboard location or perhaps entered a home show and got a tremendous amount of business from it? Because you “fell asleep at the switch” it cost you thousands if not hundreds of thousands of dollars in lost opportunities.
Now imagine this…
What if your competitors took away the very thing your prospects use to find you- the ability to easily find your website? That could, and would, cost you millions in lost opportunities.
What if you could do the same thing to them?
Look, I’m not going to tell you why you need to be paying attention to what’s happening online. Either you get it or you’re never going to get it. What I will tell you is that there is a huge LIMITED opportunity for home builders and remodelers to literally double and triple internet traffic in 60 – 90 days… RIGHT NOW. It’s called local search.
Watch the video below to take the 5 second local search test. What were your results?
Note: Jens will be showing you exactly how this works on May 5th, NOT April 28th per the video!
Click on the “Full Screen” button to see the video better
Unlike other search engine optimization strategies that take months or even years PLUS cost thousands of dollars, getting results on local search is straight forward, can be done in 30 – 90 days and inexpensive (in fact it’s one of the few things with search engine optimization you could do yourself).
Because it’s straight forward and inexpensive your competitors could be “staking their claim” on your buyers right now. There’s only 7 local search spots on the first page of Google and if you don’t grab one of them you’re losing a HUGE opportunity for future business.
The Best Part…
Not only is Jens Rhoades a guru’s guru when it comes to search engine optimization- I’ve convinced him to offer a few webinar attendees a 60 day case study. Jens we’ll implement every local search tactic in his arsenal to your website for a fraction of what he normally charges. The catch? You have to agree to let him come back in 60 days and show everyone your results (and Jens NEVER misses).
What: How to Dominate Your Local Builder Competitors with Google Places Webinar
When: Note: New Date! Thursday May 5th 11 PST, 12 MST, 1 CST, 2 PST
Where/Register: https://www2.gotomeeting.com/register/905629690
Why: Do it before they do it to you!
Cost: $0 but limited to 100 attendees
Happy Selling!
~Rick
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4/5/11- How to Sell Price Focused New Home and Remodeling Buyers Webinar is Wednesday April 6th!
April 5, 2011 by Coach Rick · Leave a Comment
How to Sell Price Focused New Home and Remodeling Buyers Webinar is Wednesday April 6th!
What are the most important pages on your home builder or remodeler website?
What are the 3 things you must establish BEFORE with every prospect you meet (miss them and you miss the sale!)?
What is the MOST important question to ask at your initial consultation?
How do you create urgency with today’s buyers (hint- it’s not with a price incentive)?
What’s the best way to remove the fear of the unknown for your new home and remodeling prospects?
What are the best scripts for handling today’s biggest objections?
With everything we have to deal with in today’s housing market it’s a feat in itself to make one sale. Yet there are home building and remodeling companies growing their business’s.
What’s the secret?
None really. They just have a process to deal with the “outlet mall” mentality of today’s new home and remodeling buyers.
Please join me for…
What: 6 Steps for Selling the Outlet Mall Buyer Webinar
Who: Rick Storlie, New Home Sales Coach (Moderator/Presenter)
Special Guests:
Jeremy “the Machine” Skogquist, Owner and Lead Sales for NIH Homes
Rob “Boy Wonder” Fritz, Custom One Homes
When: Wednesday April 6th 11 PST, 12 MST, 1 CST, 2 EST
Cost: $0 FREE Limited to first 100 attendees
Register: https://www2.gotomeeting.com/register/228389154
