Home Builders and Remodelers- Find out the Secrets to Unleashing the Sales Power of Your Website
January 25, 2011 by Coach Rick · Leave a Comment
If you weren’t able to make it to the 2011 International Builders Show you’re in luck! Erik Cofield from BuildTopia, Scott Stroud from Builder Radio and Rick Storlie from New Home Sales Coach will be delivering a 3 part webinar series to follow up on the standing room only program, Unleashing the Sales Power of Your Website. 
Part 1 of the series is called A Tutorial to Making it Happen.
Rick Storlie will take a deeper look at…
- The specific action steps you need to take to build an Internet Marketing Strategy
- Real life examples of web design tactics as they relate to generating leads.
Plan for a 45 – 50 minute program. You can ask questions as we go and we’ll save the last 10 – 15 minutes answering them.
Use this link to register https://www2.gotomeeting.com/register/696806195
The webinar will take place on Thursday January 27th from 2:00 – 3:00 EST, 1:00 – 2:00 CST, 12:00 – 1:00 MST and 11:00 – 12:00 PST. Cost: $0.
Everyone that attends will receive a special bonus from Scott Stroud- 129 Blogging Topics for Builders. Rick Storlie will be giving out a video tutorial for getting set up on Google Places.
Don’t miss it. Register here https://www2.gotomeeting.com/register/696806195
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New Home Sales Coach Launches Game Day Coaching for Home Builders and Remodelers
January 13, 2011 by Coach Rick · Leave a Comment
Game Day Coaching is set to revolutionize the way home builders and remodelers market and sell homes in the 21st Century.
Minneapolis, MN (Vocus/PRWEB) January 13, 2011
Rick Storlie of New Home Sales Coach has a plan. Over the last 4 years he’s been developing a program called Game Day Coaching that will completely change the way new home and remodeling services are sold. And on January 20th, 2011 he’s launching it to the home building industry.
Since Storlie launched New Home Sales Coach in 2006 he’s been focusing on helping small volume home builders and design build remodelers meet the challenges of today’s housing market.
“When I first began offering my mentoring services my focus was nearly 100% sales training. Everyone thought their salespeople weren’t closing enough. Nobody realized this was the beginning of a paradigm shift in the housing industry,” Storlie said in a recent interview.
Over the last 4 years Storlie has evolved his coaching to include market positioning along with online lead generation strategies.
“When 2007 rolled around it was really apparent that all builders were pretty much offering the same thing,” said Storlie. “The consumers were looking at my clients and saying, ‘You’re all the same so who has the lowest price?’ It was at this point I realized we had a marketing problem, not a sales problem.”
Storlie dove head first into marketing strategies- specifically helping his clients re-position their homes and remodeling services to better appeal to women. “I had sold enough new homes to understand she was the driver in the purchase decision. When I discovered she controlled the decision 80 – 90% of the time when it comes to choosing a home builder or remodeler- I knew this was the path to take,” Storlie said.
According to the National Association of Home Builders (NAHB) Profile of the Typical Single-Family Builder in 2009, 95% of single-family builder NAHB companies are owned by men. Storlie realized that if the new home and remodeling market was going to shrink, his clients needed to adjust their offering to better appeal to women. Marti Barletta, author of Marketing to Women and PrimeTime Women, asserts that when men and women buy as partners, women control at least four out of five stages of the purchasing process.
“The first thing I did was create a new sales process called the Transformational Sales System. It’s based on the customer experience beginning with the research stage (online) and ultimately delivering a world class design, selection, building and warranty experience. I spent a lot of time studying what the best retailers were doing because they were already targeting women,” Storlie commented.
Next came lead generation strategies. With traditional print advertising strategies losing their luster Storlie turned to where buyers were searching for their next home- the internet.
“In 2007 I hired one of the top internet marketers in the world to teach me everything he knew about capturing leads online. It was the best business decision of my life. Now I could integrate my Transformational Sales System and market positioning strategies into an internet marketing plan that would generate leads even if nobody was walking into a model or calling on the phone,” Storlie said.
Storlie’s results speak for themselves. Most of his clients sales and margins are better today than they were in 2007- even in markets where permits are down 80%. Storlie’s been able document and share the tools, tactics and strategies to help his newest clients see results in a short period of time.
Now, he’s ready to take these cutting-edge strategies and share them with the entire home building and remodeling industry. On January 20th, 2011 Storlie is launching a community called Game Day Coaching. The community will provide the four elements Storlie has found to be instrumental to his client’s success.
1. Weekly coaching through video tutorials and strategy downloads.
2. A Circle of Experts that’s comprised of 9 different companies specializing in internet marketing, architectural design and interior design and merchandising.
3. A website where members can access hundreds of Storlie’s marketing and sales strategies along with their video tutorials 24/7.
“The small volume home builder and remodeler are the backbone of our housing market, said Storlie. “For years I’ve watched my colleagues consistently ignore their marketing and sales training needs. I’ve decided to offer my services in a manner where any builder can afford them and every builder can profit by using them.”
About Rick Storlie: Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to download Rick’s free e-book “6 Secrets to Maximizing Your Sales in any Market Revealed.”
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Attention Home Builders and Remodelers- Attending IBS? Don’t Miss my Program on Internet Marketing
January 3, 2011 by Coach Rick · Leave a Comment
If you plan on attending the International Builders Show in Orlando from Jan. 12 – 15th, please check out a program I’ll be presenting along with Erik Cofield, Jerry Rouleau and Scott Stroud.
If you will be attending and would like to chat about your company, send me an email and we’ll set a time to meet.
Unleashing the Sales Power of Your Website
Date : Thursday, January 13
Time : 10:00 am – 11:30 am
Location: West 312 A-B
Level: All
Description: Websites. Blogs. Social Media. Search Engine Optimization … If your head is spinning from trying to keep up with all the new online media, this session is for you. We’ll give you a quick overview of the newest tricks of the trade, and show how they all fit together to help you make sales. This session will offer easy-to-implement strategies for the components of a good website marketing program – including those already mentioned, as well as E-lead generation secrets, integrating your on-site sales staff with your online presence and Customer Relationship Management (CRM) tools.
Learning Outcomes:
* Gain an advanced understanding of online marketing’s eight essential components, as well as key metrics to determine their impact on your web marketing results
* Improve your working knowledge of how to generate leads from your website – from website design to integrating social media
* Understand how a blog can be the hub of your web marketing plan
* Learn how to integrate web leads into on-site sales using CRM tools and a consistent follow-up process
Fee: IBS education sessions are available on a first-come, first served basis to Full Registrants and those who purchase a One- or Two-Day Education with Exhibits Registration
Tracks: Sales, Marketing & Customer Focus
Speakers: Cofield, Erik, Rouleau, Jerry, Storlie, Rick, Stroud, Scott
SPEAKERS
Cofield, Erik
Company: Buildtopia and Builder1440
Erik Cofield, CGA has leveraged technology and provided business management consulting for all sizes and types of builders, developers and Remodelers since 1998, including volume, multi-family and custom, to help them improve their business. He manages North American Sales for BuildTopia and Builder1440, both widely used international construction management software systems. He enjoys applying best practices to businesses and being part of their success, growth and financial stability. He can be reached at ecofield@buildtopia.com
Rouleau, Jerry
Company: J. Rouleau & Associates
Storlie, Rick
Company: New Home Sales Coach LLC
Since 1988 Rick Storlie has been helping home builders and remodelers maximize their sales in any economy. Rick helps builders accomplish this by, first and foremost, repositioning their companies to better appeal to women (the primary decision makers). Rick has 3 focus areas- 1) Market Positioning or establishing a niche 2) Implementing Online and on-site Lead Generation systems 3)Converting a high percentage of leads to sales through his Transformational Sales System. Get your FREE sales guide “6 Secrets to Maximizing Your Sales in Any Market Revealed” by visiting www.NHSalesCoach.com or contact Rick at Solutions@NHSalesCoach.com or 952-895-5566.
Stroud, Scott
Company: Builder Radio Media Network
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“Can’t Miss” 2011 Strategic Marketing Elements for Home Builders and Remodelers (video)
January 3, 2011 by Coach Rick · Leave a Comment
Here’s a quick video on 5 things to take into consideration for your 2011 home builder or remodeler strategic marketing plan. Keep in mind, these ideas should be incorporated into your sales presentation too!
Happy Selling!
~Rick
