Will the Real Home Buyers Please Stand Up? Great article from Builderonline.com!
September 24, 2010 by Coach Rick · Leave a Comment
Will the Real Home Buyers Please Stand Up?
A couple of thoughts…
Bu
siness may be slow, but some serious customers are still shopping hard-and buying. Who are they? And what do they want?
This is a great article from Builderonline.com. Take a few minutes to read it to see how the housing market continues to shift away from baby boomers and move towards Gen X and Gen Y (under 45).
Remodelers- this article REINFORCES your focus on boomers (age 45+). These people are stuck in their homes through their decision to not lock in their losses through a sale. They still have equity and many have cash reserves for moderate projects that will allow them to live more comfortably until they finally accept what they’re home is worth.
After you’ve read the article I’d suggest utilizing this Free tool in my Resource Section to help you better target the people buying today.
Happy Selling!
Related Posts:
10 Home Builder and Remodeler Marketing Tips for 2010
September 3, 2010 by Coach Rick · Leave a Comment
10 Home Builder and Remodeler Marketing Tips for 2010
I was recently asked for my “Top Marketing Tips” for a home building publication. I put this list together as 10 steps for what I’d recommend to a home builder or remodeler in 2010. It’s quick and easy.
Remember, you can get a ton of great information in my resource section too. Enjoy!
~Rick
2010 Top Marketing Tips
Step #1: Identify if there is a market for your services. If there is, go to step 2…
Step #2: Answer the question, “Why would I buy from you?”, in one sentence.
Step #3: Take what your market will give you. Don’t wish for what it won’t.
Step #4: Focus on being different, not better.
Step #5: Don’t wait for your customers to tell you what they want. Think like Apple.
Step #6: Focus on a single strategy but try LOTS of different ways to advertise it.
Step #7: What are your guarantees? If you don’t know them your prospects don’t either.
Step #8: Involve a young person (under 40 and preferably under 30) in the leadership of your company.
Step #9: Create transparency in everything you do
Step #10: If it doesn’t sell, quit, learn from it and try something else.
Happy Selling!
P.S. My website resource area is loaded with tools, techniques and videos to help you navigate and excel in today’s market.
Everything is Free and you can start improving your lead generation today!
