Home Builders and Remodelers are you missing the boat? 36% of women ages 20 – 44 DON’T have kids…Are you targeting them?
October 29, 2009 by Coach Rick · Leave a Comment
This is a great article by Melanie Notkin, Savvyauntie.com,
http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/
explaining that we may be missing 36% of female buyers ages 20 – 44…those that don’t have children.
Check it out and start thinking about what you can do as a home builder and remodeler to target this niche group of “aunts”…
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Home Builders and Remodelers- Are you stuck in the Middle?
October 2, 2009 by Coach Rick · Leave a Comment
Beware of the Middle-
The middle is never the best or never the cheapest….
Your prospects never remember you if you’re in the middle- you’re just like everyone else.
As builders, remodelers and salespeople we find the middle comfortable. We’re just trying to fit in.
Our presentations, homes and designs are OK.
Not the best…
Not the worst…
Not the most expensive…
And not the cheapest.
We forget that nobody is looking for average. Either we buy on perceived low price or perceived high quality- neither of which is found in the middle!
Happy Selling!
Get your free new home and remodeling sales resource guide here (and get out of the middle)>>
