The Minnesota Builder and Remodeler Sales and Marketing Summit Tuesday August 25th, 2009
July 17, 2009 by Coach Rick · 1 Comment
Save the date!
Tuesday August 25th from 2-7 pm at…
Becker Home Center in Becker, MN
Hi guys,
Here’s the story behind this Sales Summit…
I’m the chair of the Sales and Marketing Council for the Builder’s Association of the Twin Cities and at our last planning meeting I wanted to offer some “nearly free” training for the home builders and remodelers participating in the fall Parade of Homes and Remodelers Showcase- (there should be a “SM” behind each of those with a disclaimer that reads, “The Parade of Homes and Remodelers Showcase are service marks of the Builders Association of the Twin Cities and used with permission,” but my blog software doesn’t allow me to superscript. Anyway, now I’m covered!)
We set a tentative date to host a round table training session with some top new home and remodeling salespeople.
Click here to meet Rob Fritz who has sold 4.5 million in new home sales in 7 months>>
Then I traveled around the state in May and found out many other local associations have fall home tours and home shows. I asked each of the home builder association executive officers if they would be interested in offering a summit like this for their members….Low and behold 3 more were interested.
So….we now have 4 different associations participating and planning this incredible event.
Play the video below to get the overview…
Click here for more information and to register for the event>>
I’m bringing in my BEST clients, the ones that are still doing an amazing job of selling in this very tricky market.
The goal of this training is very simple…
We’re going to show you exactly how to Maximize YOUR return on investment when you enter a home tour or home show. You’ll find out how to…
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Set an appointment within 9 minutes of meeting a prospect
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Turn your prospects objections into a sales advantage
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Integrate social media into your follow-up techniques
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Website strategies that will help keep moving a prospect towards a sale
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Ask questions that will get your prospects talking and you on your way to your next sale
You’ll find out the strategies and techniques my clients have used to outpace the market by 50%, 80%, 120% and more.
Register Here>>
Now that’s MY part of this summit. The associations are also adding…
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Staging seminars for empty AND occupied homes. Discover how to present your models or homeowner’s homes for maximum appeal.
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Information stations on how to…
Get more public relations for your company
Utilize social media (Facebook, LinkedIn, Blogging, Twitter and more!)
Staffing strategies for remodelers involved in a home show or tour.
Governmental update with Pam Perri Weaver from the Builders Association of MN
Green selling strategies with Mike Williams, chair of MN Green Star.
As Billy Mayes would say, “but that’s not all! (my wife hates hated that guy. Imagine that…I Loved him!)”
Becker Home Center is providing…
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A beer/wine networking happy hour
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Dinner
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Door prizes (you need to stay to the end to see if you won!)
Plus we have a keynote speaker Charlie Kanan who will be giving an address called “The Boss is Not in the Building,” where he will show you how to grow your business through the art of talking with your customers and prospects.
It’s all happening Tuesday August 25th from 2 – 7 pm. We’re nearly booked to capacity and the RSVP seating ends on Tuesday August 18th. It’s only $25/person!
What are you waiting for? Click here to get signed up!!
Happy Selling!
Rick
Related Posts:
Home Builders and Remodelers: I Dare You to Watch This Video and See What THE Marketing Guru Has to Say About the Future of the Housing Industry
July 13, 2009 by Coach Rick · Leave a Comment
If you haven’t heard of Seth Godin I encourage you to find out everything you can about this man. Read his books, watch his videos and subscribe to his blog.
In this clip Mike Lyon of Do You Convert interviews Seth at the Pacific Coast Builders Conference in San Francisco. Seth gave the keynote address and Mike was able to catch him before his speech and ask him this…
“In 2009, what is the number one thing a home builder should be doing to connect with consumers?”
Play the video and listen very carefully to the answer (I promise you it’s not like anything you have heard before)…
Forget Everything You Know…
I see the same old recycled garbage coming from the “so-called” experts in the housing industry.
Let me ask you a question…Do you think the newspaper industry will recover from its current predicament and re-live the glory days? Me either.
Then why do you believe the future of housing will be any different?
Have you accepted the FACT that the market will not go back to any sort of normal we have known before. This recession, and the way people look at housing, will change things for every generation that is going through it. As Seth states, people might just look at their homes as a place to live rather that an investment and certainly a piggy bank.
In the video clip Seth’s talks about “the low hanging fruit may be rotten.” I would equate that to looking for tomorrow’s sale…. Today!
It’s called one step marketing and selling and it used to work. It doesn’t today.
Use this link to find THE critical path for marketing and selling new homes and remodeling>>
Why shouldn’t you use one step marketing and selling today?
Here’s 4 reasons:
1. It’s company focused. Nobody cares about being your next customer. They only care about what you will do for them.
2. You’re asking the prospect to become a customer in one step. Do people get married on the first date?
3. You ask the customer to give first. Sign the contract or write a check!
4. There is no relationship until the sale is made. Are you waiting for your next customer to walk in your model or call you on the phone?
Discover a sales system that will deliver consistent sales in any economy>>
My next blog post I’ll talk about the system the most successful home builders and remodelers are using today.
You can see a sneak peak of it by watching this video>>
Until then…Happy Selling!
Rick
Related Posts:
Are you having appraisal issues? Now you can do something about it.
July 10, 2009 by Coach Rick · Leave a Comment
If you’re doing any business today you know that you have a better shot of winning at the casino than you do of getting a good appraisal.
This video explains what the heck has changed and what you can do about it. After you watch it don’t forget to sign the petition!
http://www.hvccpetition.com/Video.aspx
